Norwegian Cruise Line to Launch NFT Collection

By Will Feuer

Norwegian Cruise Line Holdings Ltd. is launching an online marketplace for non-fungible tokens and plans to auction off six NFTs next week to celebrate the launch of the company's Norwegian Prima Class of new ships.

The first of the six NFTs would be auctioned at the starting rate of $2,500, with the remaining NFTs sold for prices beginning at $250. The winner of the auction would also be awarded a balcony stateroom on one of Norwegian Prima's U.S. inaugural voyages, the company said.

The proceeds would be donated to Teach For America, NCL President and Chief Executive Harry Sommer said.

"We strive to adopt the most cutting-edge technology at Norwegian Cruise Line and strongly believe that providing our guests the opportunity to own digital assets that connect them with an unforgettable cruise experience is an essential step forward," NCL Digital Experience Chief Scott Piccolo said.

Write to Will Feuer at Will.Feuer@wsj.com

(END) Dow Jones Newswires

April 06, 2022 11:08 ET (15:08 GMT)

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