Nike Says Shipping Problems Constrained Revenue Growth -- Update
March 18 2021 - 5:40PM
Dow Jones News
By Kimberly Chin
Nike Inc. posted lower-than-expected sales in its latest
quarter, with the sneaker giant citing shipping challenges amid the
Covid-19 pandemic for denting sales.
Nike's revenue was $10.36 billion, a 2.5% increase from the
year-earlier period but the figure fell lower than analysts were
targeting. On a constant-currency basis, North American revenue
declined 11%, the company said.
"Our third-quarter revenue performance was impacted by
disruption related to the Covid-19 pandemic, particularly in North
America and EMEA, " the company said in prepared remarks. It added
that a global container shortage and U.S. port congestion delayed
the flow of inventory in the quarter by more than three weeks.
Nike is not alone. Supply chain issues have hit makers of
everything from cars and clothing to fitness equipment and medical
needle containers, as port backlogs and weather disruptions have
tempered strong consumer demand driven by the pandemic.
Nike's direct sales, which rose 20% to $4 billion, somewhat
offset the shipping problems, the company said. Meanwhile, digital
revenue increased 59% in the February quarter.
Before the pandemic hit, the sportswear giant had been beefing
up its direct-to-consumer business through its own website and
stores. In 2019, it parted ways with Amazon.com Inc. and cut back
on the number of stores that could sell its goods. It also had been
investing in apps for shopping, selling sneakers and guided
workouts.
For the fiscal third quarter, Nike had earnings of $1.45
billion, or 90 cents a share, compared with $847 million, or 53
cents a share, a year ago.
Write to Kimberly Chin at kimberly.chin@wsj.com
(END) Dow Jones Newswires
March 18, 2021 17:25 ET (21:25 GMT)
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