Nike's Offer to U.S. Olympic Marathon Trials Runners: Free Shoes
February 28 2020 - 8:28AM
Dow Jones News
By Rachel Bachman
ATLANTA -- More than 700 runners qualified for Saturday's U.S.
Olympic marathon trials. That's the largest-ever group of men and
women to try to finish among the top three men or women and make
Team USA.
A bumper crop hit qualifying times to reach the trials, the
theory goes, because many runners had a performance aid: Nike's
Vaporfly shoes, with their thick soles and carbon-fiber plates.
This week, Nike is offering something more: a free pair of the
next edition to all trials runners.
The running-industry behemoth was handing out pairs of Nike Air
Zoom Alphafly NEXT% on Thursday at a conference room inside the
Georgia World Congress Center. A steady stream of trials runners
lined up, showed their IDs and trotted through the center's
hallways to try out the yet-to-be-officially-released shoes.
"They're different -- feel like springboards on your feet,"
Katie Conlon said as she peered at the lime green-and-black shoes.
"Never really felt anything like it. Strange."
Conlon, a 29-year-old from Jamestown, N.D., who lives in Sydney,
Australia, said she wouldn't use the shoes on Saturday -- repeating
the mantra that no one planning to run 26.2 miles should try
something new on race day. She said she would stick with Brooks's
carbon-fiber model, the Hyperion Elite.
But that's what makes this year's trials so striking. Because of
the turmoil caused by the new wave of shoes, which have been shown
in studies to speed race times, some people were considering trying
the brand-new model for the biggest event of their lives. That was
true even for people who have a good chance to actually qualify for
the Olympic team.
Jacob Riley, who ran one of the fastest qualifying times to
reach the trials, said late Thursday afternoon that he wasn't sure
which shoe he would wear -- Nike's new Alphaflys, or a previous
model, the Nike ZoomX Vaporfly NEXT%.
"It's going to be more about just how smooth does my stride
feel?" said Riley, who doesn't currently have a shoe sponsor. "It's
an annoying decision to have to make this close to the race, but it
is what it is. I'll be trying to wear the fastest shoe that I
can."
The Alphafly won't be available at retail until Saturday, and
even then at first only for Nike members. The sudden availability
of the shoe days before the trials, and the belief that they could
give athletes an edge over those who don't wear them, forced a
tough decision on runners.
Marathoners are warned against eating, drinking or wearing
anything new on race day. During a two-plus-hour race, a stray seam
or ill-placed fabric in a shoe can irk or injure a runner and
torpedo a finishing time.
Nike runners at least have had limited exposure to the new shoes
-- but a couple of them were still undecided Thursday.
Nike-sponsored Leonard Korir, another top qualifier, said he
also was trying to decide between the shoe models. "I think NEXT%,
because it's lighter," he said.
Bernard Lagat, a Nike-sponsored runner trying to qualify for his
sixth Olympics, also was mulling the two Nike models. He said he
planned to try the different shoes in workouts on Friday and then
make a decision.
Last month, track and field governing body World Athletics
issued rules limiting shoes' sole thickness to no more than 40
millimeters and restricting the use of rigid material like carbon
fiber to one continuous plane. The rules specify that any shoes to
be used in the Tokyo 2020 Olympics next summer must be available at
retail by April 30.
The deadline propelled brands to rush out their
carbon-fiber-plate models in time for the trials, at least in
prototype form.
Conlon, like so many other runners, had embraced Nike's Vaporfly
line and competing brands' similar offerings. On Saturday she'll
wear Hyperion Elites by Brooks, another model in the new wave. But
she's keeping the chunky-soled Alphaflys.
"It kind of reminds me of the Spice Girls, back in the day," she
said. "The 2020 version."
Write to Rachel Bachman at rachel.bachman@wsj.com
(END) Dow Jones Newswires
February 28, 2020 08:13 ET (13:13 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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