Digital Ad Ratings provides a comprehensive
view of Studio71's audiences across its network
NEW YORK ,
2022 /PRNewswire/ -- Global media company Studio71
and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will
use Nielsen Digital Ad Ratings (DAR) "Always On"
measurement. The agreement enables Studio71 to run DAR in all 37
global markets where DAR is available.
Studio71 will use Nielsen's "Always On" DAR measurement to get a
comprehensive view of its cross-channel networks, including
connected TV (CTV). This will enable evaluation of the
performance of advertising campaigns with independent, third-party,
audience verification metrics and consistent persons-level
"Nielsen Digital Ad Ratings, widely adopted by advertisers,
gives Studio71 more holistic insights and will demonstrate the true
breadth of their inventory to fully showcase their value to media
buyers, agencies and advertisers," said Kim
Gilberti, SVP, Product Management, Nielsen.
"Enabling 'Always On' measurement is critical for publishers
because it expands visibility into their entire portfolio
performance, leveraging data to drive more efficient media plans
and, ultimately, a higher return on investment. It also makes it
seamless for advertisers to enable measurement at scale."
Marketers who opt into "Always On" DAR measurement on Studio71
will have more impressions data to improve the ability to deliver
ads to desired audiences, understand reach and manage frequency,
and better understand the audience that sees the advertisement.
"Nielsen's 'Always On' DAR integration gives us the ability to
continuously analyze and optimize demographic pockets within our ad
inventory, and in turn we can more effectively use that data for
media planning and targeting," said Tariq Abouddafar, SVP of Ad
Platform Operations, Studio71. "This enables us to offer our
clients even more efficiency by eliminating advertising waste.
Since our integration, our partners have seen huge performance
increases in reaching target audiences, all verified by Nielsen's
leading measurement capabilities."
Agreements like this are another important step towards
increased industry coverage which will be provided via Nielsen ONE,
the forthcoming single source, cross-media measurement solution.
The media industry needs comprehensive coverage across platforms,
services and devices and measurement of all audiences, including
CTV and streaming. Solutions like "Always On" DAR measurement will
help Studio71, a digital first company, demonstrate the reach their
network has for advertisers, and will allow Studio71 to compete for
cross-media spend. Studio71's network runs across computer, mobile
and CTV devices which emphasizes the importance of third-party
cross-device monitoring and consistent persons-level reporting for
Nielsen shapes the world's media
and content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at
www.nielsen.com or www.nielsen.com/investors and connect
with us on social media.
Studio71 is a global media
company that produces and distributes premium, brand-safe content
across all video platforms. The S71 content division produces
thousands of original videos for Studio71's owned and operated
channels, podcasts, and apps, and publishes over 1,800 partnered
creator channels that generate over 13 billion monthly views across
YouTube, Connected TVs, and social media platforms. The S71 sales
division connects advertisers with Studio71's top digital creators
for targeted media campaigns and custom branded content. A Red
Arrow Studios company, Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.