Media buyers and sellers can now access expanded deduplicated
person-level reporting across Roku, Hulu, Samsung,VIZIO and
others
NEW
YORK, May 19, 2022 /PRNewswire/ -- Nielsen
(NYSE: NLSN) has expanded deduplication of connected TV (CTV)
audiences to include new Smart TV original equipment manufacturer
(OEM) inventory, enabling media buyers and sellers to obtain
accurate, person-level viewership inclusive of co-viewing across
Samsung and VIZIO devices, in addition to Roku, Hulu and other
streaming platforms. With this expansion, Nielsen continues to
offer the broadest coverage and deduplication in the CTV space
across streaming providers and OEMs.
This expansion gives Nielsen Digital Ad
Ratings (DAR) users deduplicated person-level reporting
of CTV audiences across leading smart TV OEMs and streaming
providers. Media buyers can better evaluate CTV inventory and
unique reach in a comparable and comprehensive manner. Advertisers
can now reduce advertising waste and ensure relevant ads are
delivered to the right audiences across connected TV
devices. Nielsen measures all viewers in front of (CTV)
screens with its proprietary co-viewing methodology and
comprehensive market leading CTV measurement solutions reporting
more than 75% of all CTV spend.
"This is a critical step toward Nielsen ONE and the movement
toward providing comparable and deduplicated metrics across all
screens, 24/7 for the marketplace," said Ameneh Atai, General Manager, Digital Audience
Measurement, Nielsen. "Nielsen's combination of CTV coverage and
deduplication with person-level co-viewing leads the industry as
streaming grows and represents a larger share of how people consume
media."
The expanding deduplication of connected TV (CTV) audiences to
include new Smart TV original equipment manufacturer (OEM)
inventory is a step towards increased industry coverage provided
via Nielsen ONE, the forthcoming single source, cross-media
measurement solution.
About Nielsen
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at
www.nielsen.com or www.nielsen.com/investors and connect
with us on social media.
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SOURCE Nielsen