Nielsen expands rights to use Inscape
ACR data from approximately 20 million VIZIO TVs, obtains
first window of exclusivity to VIZIO's newly expanded local station
coverage
NEW
YORK, April 26, 2022 /PRNewswire/ --
Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) today
announced a multi-year agreement that provides Nielsen with precise
glass-level viewership data powered by Inscape Smart TV data. The
deal includes a period of exclusivity for data gathered on an
expanded roster of 400 local stations that will be processed around
the clock by Inscape's systems.
The deal includes a period of exclusivity
for data gathered on an expanded roster of 400 local
stations.
Nielsen, which licensed Inscape for national addressable
measurement starting in 2021, now has the rights from VIZIO to
integrate Inscape data in both its local and national audience
measurement solutions. Through this agreement, Nielsen can now add
big data from a pool of approximately 20 million Smart TVs, a key
enhancement that includes incremental coverage for 400 stations
across local U.S. markets that currently include Local People
Meter, Set Meter and Portable People Meter panels.
"At Nielsen, we have a commitment to the industry to continue to
innovate and improve for the future. This agreement with one of the
premier Smart TV manufacturers, for both national and local
measurement, further validates our commitment," said Peter Bradbury, Chief Commercial Officer,
Nielsen. "Having millions of devices covered by ACR is incredible
for our audience measurement, and when these big data sets are
verified and enhanced by real human behavior, which only Nielsen
can do, this represents the future of media measurement."
"As viewing trends shift and audiences fragment across different
services, Inscape has been at the forefront of powering products
that are better for the consumer experience and bringing greater
transparency and scale to the measurement sector," said
Mike O'Donnell, Chief Revenue and
Engagement Officer at VIZIO. "We're excited to work with Nielsen
and for the inclusion of our opted-in viewing data in Nielsen's
services as we continue to help the entire TV marketplace
evolve."
VIZIO's Inscape data captures viewing data from millions of
connected TV devices (including cable box, set top box , DVR, etc.)
and streaming environments. ACR data provides scale, granularity
and timely insights, enabling greater understanding of what is
being watched in millions of U.S. households by measuring content
on the TV glass, regardless of source.
Nielsen's panels will be used to validate what is missing in big
data sets, including complete representation, over-the-air
inclusion, validation of diverse representation,
understanding when the TV is on or off, and persons-level
measurement. Nielsen will be launching big data into its national
TV measurement beginning in September, a major step towards the
launch of Nielsen ONE, the forthcoming single, deduplicated
solution for cross-media measurement.
About Nielsen
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at www.nielsen.com
or www.nielsen.com/investors and connect with us on
social media.
About VIZIO
Founded and headquartered in Orange County, California, our mission at
VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful operating system. We also offer
a portfolio of innovative sound bars that deliver consumers an
elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
connect with the right audience.
For more information, visit VIZIO.com and follow
VIZIO on Facebook , Twitter , and Instagram .
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SOURCE Nielsen