Rocket Mortgage’s “Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy” Wins USA TODAY’s 33rd Annual Super...
February 08 2021 - 9:12AM
Business Wire
Panelists rated Rocket Mortgage’s commercials
the top two spots in this year’s Ad Meter competition, presented by
Kia
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced
Rocket Mortgage’s “Certain Is Better – Tracy Morgan, Dave Bautista
& Liza Koshy” was voted the winning commercial of USA TODAY’s
33rd Super Bowl Ad Meter, the premier gauge for public evaluation
and opinion about Super Bowl advertisements. This marks the first
time Rocket Mortgage has finished first in Ad Meter.
Rocket Mortgage’s winning commercial received the highest
average rating in this year’s competition presented by Kia Motors.
The commercial features actor and comedian Tracy Morgan, who goes
on an uncertainty-filled montage to prove that "pretty sure" is
never the way to go – especially if that involves deciding to fight
actor and former professional wrestler David Bautista. Rocket
Mortgage’s second ad, “Certain Is Better – Tracy Morgan & Joey
Bosa,” had the second-highest rating, making the brand the first to
claim the top two spots in USA TODAY’s Ad Meter competition since
2007.
Voting took place on the Ad Meter platform at
admeter.usatoday.com starting on Wednesday, Feb. 3, and remained
open until Monday, Feb. 8 at 1 a.m. ET. Registered panelists were
required to rate every eligible national Super Bowl ad that aired
between the coin toss through the end of the two-minute warning of
the fourth quarter, including halftime, and the ad with the highest
average rating was named the winner.
The top five ads, as rated by the 2021 Ad Meter panelists,
are:
- Rocket Mortgage, “Certain Is Better – Tracy Morgan, Dave
Bautista & Liza Koshy,” 7.38
- Rocket Mortgage, “Certain Is Better – Tracy Morgan &
Joey Bosa,” 7.30
- Amazon, “Alexa’s Body,” 6.75
- M&M’S, “Come Together,” 6.73
- Toyota, “Upstream,” 6.71
“For some, the Super Bowl commercials are more important than
the game, and USA TODAY’s Ad Meter program is a longstanding Super
Bowl tradition that remains the gold standard for measuring
consumer opinions about the big game’s ads,” said Chris Pirrone, VP
and General Manager, USA TODAY Sports Media Group. “Congratulations
to Rocket Mortgage for producing a message that really resonated
with audiences and earned the top spot for 2021.”
Following the conclusion of Ad Meter, USA TODAY Sports is
launching Replay Ratings sponsored by Verizon as another
measurement tool for superlative categories that will name
commercials as the most comical, inspiring, heartwarming,
nostalgic, as well as the best teaser. Voting begins today, Monday,
Feb. 8, and will officially close on Thursday, Feb. 11.
USA TODAY will be hosting “Ad Meter Live” today at noon ET. The
video show hosted by USA TODAY’s Ralphie Aversa, host of USA
TODAY’s Entertain This!, will feature industry experts, including
Adweek’s Editor-in-Chief, Stephanie Paterik, and USA TODAY National
Sports Columnist Nancy Armour for commentary on the commercials and
Ad Meter results.
Visit admeter.usatoday.com to see the full 2021 Ad Meter results
and to view previous Ad Meter winners and ratings.
About USA TODAY Founded in
1982, USA TODAY reflects the pulse of the nation, serving as host
of the American conversation by delivering high-quality, engaging
content through unique visual storytelling across all platforms. A
media innovator, USA TODAY reaches more than 90M unique visitors
each month across digital platforms, with more than 25 million
downloads of our award-winning app. USA TODAY is owned by Gannett
Co., Inc. (NYSE: GCI).
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