ReachLocal Wins Silver MEA Award
November 14 2017 - 9:00AM
ReachLocal, a leader in enabling online marketing for local
businesses and a part of the USA TODAY NETWORK, is a Silver winner
in the 2017 Summit Marketing Effectiveness Award (MEA) competition
for their work with ASC English School. Working with ReachLocal,
ASC English School was able to connect with international students
using the latest digital marketing techniques including Facebook,
top search engines, and directory listings.
“Receiving the MEA means so much to all of us at ReachLocal.
This project has been gratifying in many ways and the MEA is the
pinnacle. We really enjoy working on projects that make a
difference in people’s lives and help improve business
functionality and success. We’re proud to say that the ASC English
School project does both,” said Joshua Markham, Senior Vice
President of Product Management for ReachLocal.
ASC English School’s primary marketing challenge was a lack of
online visibility among international students. ReachLocal was
enlisted to create a comprehensive digital marketing strategy to
meet the school enrollment goals. As a direct result of
ReachLocal’s expertise, ASC English School has seen a surge in
applications and attributes up to one-third of its student
registrations to the successful campaign.
The Summit Marketing Effectiveness Award responds to a common
need in the marketing and advertising sector: to acknowledge the
contribution of results and messaging and the achievement of the
marketer’s business goals. The Summit Marketing Effectiveness Award
is unique to other award programs because it reinforces that the
goal of marketing communications is to change, influence, or
reinforce an audience’s knowledge, attitudes, or beliefs. During
the 2017 event, judges analyzed submissions and selected only 6% to
receive the top spots. Submissions for the award came from the
following thirteen countries: Australia, Canada, Denmark, England,
Germany, India, Nigeria, Singapore, Republic of Korea, South
Africa, Turkey, United Arab Emirates, and the United States.
“Marrying creativity and effectiveness can be a difficult task,
so winning a Summit MEA is a significant achievement,” said Jocelyn
Luciano, Executive Director for the Summit Awards. “The combination
of experienced judges and our tough criteria ensures that only
deserving submissions receive Summit MEA recognition.”
About ReachLocalReachLocal, a USA TODAY NETWORK
company and a part of Gannett Co., Inc. (NYSE:GCI), helps local
businesses grow and better operate their business with
award-winning lead generation and conversion technology and expert
service. ReachLocal is headquartered in Woodland Hills, Calif., and
operates in four regions: Asia-Pacific, Europe, Latin America and
North America. For more information, visit www.reachlocal.com.
About the Summit Awards OrganizationThe Summit
Awards organization is dedicated to furthering excellence in the
communications industry. It administers three awards each year:
Summit Creative Award, Summit Emerging Media Award, and Summit
Marketing Effectiveness Award, with the goal of raising the
awareness of companies and individuals who have the creative and
marketing talent to go beyond the ordinary. Using stringent
evaluation criteria and blind judging processes, its competitions
reward only those firms whose work exemplifies the best in their
class. Additional information about the Summit International Awards
and its programs is available at www.summitawards.com.
Media Contact:Aimee L. QuemuelCodey
Communicationspress@reachlocal.com1-844-707-8955
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