- New connected Bowflex® Max Total® 16 cardio machine offers a
16" HD touch screen and integration with the JRNY® digital fitness
platform, so users stay engaged and motivated during high calorie
burn interval workouts.
- JRNY® platform provides unlimited access to voice-coached
individualized workouts, world-class trainer-led workouts, an
immersive experience traveling the world by pairing workouts with
Explore the World™ routes, and integration with other fitness app
workouts, which are tracked and saved in the JRNY member’s
journal.
- JRNY members can also be entertained during workouts by
accessing from the console their subscriptions to HBO Max, Netflix,
Hulu, Amazon Prime Video and Disney+.
Nautilus, Inc. (NYSE:NLS), an innovation leader in connected
home fitness, today introduced the Bowflex® Max Total® 16 cardio
machine — the premier model in the popular, one-of-a-kind Max
Trainer line — which includes a 16”, embedded HD touch screen that
integrates with the enhanced JRNY® digital fitness platform to help
members achieve their fitness goals by offering curated workouts
and entertainment options that stream while being coached.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211102005185/en/
New Bowflex® Max Total® 16 cardio machine
— the premier model in the popular, one-of-a-kind Max Trainer line
blends the low impact of an elliptical and high intensity of a
stepper to offer short, high intensity interval workouts in a
compact design. (Photo: Business Wire)
The Bowflex Max Total 16 machine blends the low impact of an
elliptical and high intensity of a stepper to offer short, high
intensity interval workouts in a compact design. Intended for users
who want a challenging, efficient, and effective high-intensity
workout, the Max Total 16 features 6-hand position dynamic handles,
oversized textured foot pedals, and a magnetic resistance system
with 20 levels of resistance that can be adjusted with the turn of
a dial.
The Max Total 16 experience is further expanded through the
integration with the JRNY digital fitness platform, so users stay
engaged and motivated during high calorie burn interval workouts.
The platform uses machine learning to create an infinite number of
personalized workouts based on an initial fitness assessment and
curated, individualized and trainer-led workouts, with new workouts
added weekly. Members also have access to Explore the World
content, including more than 50 routes from around the world, which
auto adjust to their speed in real time, as well as access to the
member’s own entertainment subscriptions like HBO Max, Netflix,
Hulu, Amazon Prime Video and Disney+.* For a limited time only, a
one-year complimentary JRNY membership is included with the
purchase of a Max Total 16.
“Our innovative Max Trainer has been one of our all-time
best-selling products. It combines the benefits of an elliptical
and stepper in a unique high-intensity interval trainer. Now,
combined with the JRNY digital platform, it provides highly
personalized, challenging and engaging workouts led by world-class
trainers to help our customers reach their fitness goals,” said Jim
Barr, CEO of Nautilus, Inc. “Millions of people have permanently
changed their workout habits as a result of the pandemic and are
realizing the convenience and benefits of working out at home; it’s
our mission to continue to offer connected solutions across our
line of cardio and strength products.”
Members can also use their JRNY membership to access whole body,
off-product workouts including strength, yoga, stretch and Pilates.
These workouts vary in length and intensity and can be completed
while listening to JRNY Radio.
Bowflex® Max Total® 16 Cardio Machine Features
include:
- Built-in 16" HD touch screen to stream entertainment and
ability to access workout metrics from phone or tablet with JRNY
app.
- Virtually unlimited user profiles so everyone in the household
can have a custom experience.
- Blends the motions of an elliptical and a stepper into one
unique workout.
- Dual rails and wheels provide a smooth ride.
- Steel resistance dial to easily crank up resistance levels (20)
for workout difficulty.
- 6-hand positioned dynamic handles for added workout
versatility.
- Heart rate armband, heart rate grips and Bluetooth-enabled for
smart devices and heart rate monitors.
- Compact footprint and transport wheels to easily store around
the home.
- Bluetooth® speakers, built-in media shelf with accessory tray,
USB charging port and dual water bottle holders.
The Bowflex Max Total 16 is the latest addition to Nautilus,
Inc.’s individualized connected fitness portfolio. Since September
2020, Nautilus, Inc. has introduced two bikes, three treadmills,
and two Max Trainers — all connected with the enhanced JRNY digital
fitness platform and HD touchscreens.
The JRNY Platform is available on Bowflex.com, for download in
the Google Play and App Stores, and comes pre-loaded on the Max
Trainer Max Total 16 and M9 machines, the VeloCore® and C7 bikes,
and T7, T10 and T22 treadmills. Members can also utilize JRNY’s
bring-your-own-device feature and use their own smart phone or
tablet to access the JRNY platform on the Bowflex® C6 and Schwinn
IC4 indoor cycling bikes. Following the 1-year trial period, a JRNY
membership will cost $19.99 per month or $149 per year, plus
applicable taxes.
A new web-based customer portal has been launched where members
can learn more about the JRNY platform, updates on the latest
features, as well as manage their accounts. Available at
http://www.jrny.com, the new portal allows customers to update
expired credit cards, reactivate their membership, update their
password, pause a membership in the offseason, as well as choose to
renew their membership monthly or change their plan.
The Bowflex Max Total 16 is available for direct purchase for
$2,799 (MSRP). For more information about the Bowflex Max Total 16,
or JRNY digital fitness platform, please visit:
https://www.bowflex.com.
*Requires a subscription to the streaming service, not included.
Also requires a JRNY® digital fitness platform membership to access
the streaming service from the console.
About JRNY® Digital Fitness Platform
The JRNY platform uses machine learning to create personalized
treadmill, indoor bike, and Max Trainer machine workouts based on
an initial fitness assessment. The platform assesses the member’s
fitness level and recommends these workouts based on their
abilities, available time, mood, and the workout experiences they
prefer, and continues to learn and adapt — removing the guesswork
from achieving a productive and satisfying workout. JRNY members
receive voice-coached individualized workouts for compatible
Bowflex connected cardio machines, trainer-led cardio and strength
video workouts, the ability to travel the world by pairing workouts
with Explore the World™ routes, and access, from the consoles of
select Bowflex products, to the member’s own entertainment
subscriptions like HBO Max, Netflix, Hulu, Amazon Prime Video, and
Disney+.
About Nautilus, Inc.
Nautilus, Inc. (NYSE:NLS) is a global leader in digitally
connected home fitness solutions. The company’s brand family
includes Bowflex®, Nautilus®, Schwinn®, and JRNY®, its digital
fitness platform. With a broad selection of exercise bikes, cardio
equipment, and strength training products, Nautilus, Inc. empowers
healthier living through individualized connected fitness
experiences and in doing so, envisions building a healthier world,
one person at a time.
Headquartered in Vancouver, Washington, the company’s products
are sold direct to consumer on brand websites and through retail
partners and are available throughout the U.S. and internationally.
Nautilus, Inc. uses the investor relations page of its website
(www.nautilusinc.com/investors) to make information available to
its investors and the market.
This press release includes forward-looking statements
(statements which are not historical facts) within the meaning of
the Private Securities Litigation Reform Act of 1995, including:
projected, targeted or forecasted financial, operating results and
capital expenditures, including but not limited to net sales growth
rates, gross margins, operating expenses, operating margins,
anticipated demand for the Company's new and existing products,
statements regarding the Company's prospects, resources or
capabilities; planned investments, strategic initiatives and the
anticipated or targeted results of such initiatives; the effects of
the COVID-19 pandemic on the Company’s business; and planned
operational initiatives and the anticipated cost-saving results of
such initiatives. All of these forward-looking statements are
subject to risks and uncertainties that may change at any time.
Factors that could cause Nautilus, Inc.’s actual expectations to
differ materially from these forward-looking statements also
include: weaker than expected demand for new or existing products;
our ability to timely acquire inventory that meets our quality
control standards from sole source foreign manufacturers at
acceptable costs; risks associated with current and potential
delays, work stoppages, or supply chain disruptions, including
shipping delays due to the severe shortage of shipping containers;
an inability to pass along or otherwise mitigate the impact of raw
material price increases and other cost pressures, including
unfavorable currency exchange rates and increased shipping costs;
experiencing delays and/or greater than anticipated costs in
connection with launch of new products, entry into new markets, or
strategic initiatives; our ability to hire and retain key
management personnel; changes in consumer fitness trends; changes
in the media consumption habits of our target consumers or the
effectiveness of our media advertising; a decline in consumer
spending due to unfavorable economic conditions; risks related to
the impact on our business of the COVID-19 pandemic or similar
public health crises; softness in the retail marketplace;
availability and timing of capital for financing our strategic
initiatives, including being able to raise capital on favorable
terms or at all; changes in the financial markets, including
changes in credit markets and interest rates that affect our
ability to access those markets on favorable terms and the impact
of any future impairment. Additional assumptions, risks and
uncertainties are described in detail in our registration
statements, reports and other filings with the Securities and
Exchange Commission, including the “Risk Factors” set forth in our
Annual Report on Form 10-K, as supplemented by our quarterly
reports on Form 10-Q. Such filings are available on our website or
at www.sec.gov. You are cautioned that such statements are not
guarantees of future performance and that our actual results may
differ materially from those set forth in the forward-looking
statements. We undertake no obligation to publicly update or revise
forward-looking statements to reflect subsequent developments,
events or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211102005185/en/
Media: John Fread Nautilus, Inc. 360-859-5815
jfread@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
Investor Relations: John Mills ICR, LLC 646-277-1254
john.mills@ICRinc.com
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