Natuzzi is set to take center stage at the 2025 Milan Design
Week, embracing the theme “Rooted in Harmony.”
Unveiling “Radice” - the theme selected for the 2025 MDW -
and its evocative meanings.
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the full release here:
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Natuzzi Italia flagship store at via
Durini, Milan, Italy, at the heart of the design district in
Milan
Milan Design Week (MDM), with over 2,000 exhibitors and nearly
half a million international visitors, is the world’s premier
stage, annually showcasing the latest design and interior
decoration collections from leading global brands.
Since 1977, Natuzzi has been a pillar of style and innovation at
Milan Design Week. Also this year, we have chosen this stage to
celebrate our heritage, present our new collections and the latest
developments of our Brand/Retail journey.
The theme we have selected for this year’s MDW edition,
“Radice”—the Italian word for “Roots”—symbolizes Natuzzi evolution
into a global lifestyle brand while staying true to our heritage
and maintaining our integrated value chain in Italy, where it all
began in 1959.
From the beginning of our journey, 66 years ago, our vision has
been inspired by our native Puglia. Our global retail and galleries
network aspires to offer consistent and immersive brand experiences
to consumers around the world.
We carefully blend design, functions, materials, and colors to
create harmonious interior design projects. Whether it’s an
individual room or an entire building, our design projects bring
our harmony philosophy to life.
In Italy, we maintain a fully integrated value chain:
- 430 people in the Style Center and offices;
- 1,500 people in our factories producing all Natuzzi Italia
collections;
- 3,000 people in partner factories within our production
ecosystem.
Creating unique collections in an ethical and sustainable way
requires the full control of the value chain. This is what we have
done since 1959.
A preview of our latest collections, curated by our style
center, alongside new creations resulting from our collaboration
with top design talents.
At the core of Natuzzi Value chain is our “Centro Stile” where a
team of 150 creative designers and professionals envisions,
designs, and brings our collections to life. The Style Center is
the beating heart of the company, where Pasquale Natuzzi, our
Group’s founder, remains a constant presence and the guardian of
the Natuzzi vision, balancing the apparent trade-off between
innovation and heritage, design and comfort. It is in the “Centro
Stile” where every idea comes to life through talent, research, and
innovation, respecting the brand's DNA and the highest standards of
quality and comfort.
Collaborations with international designers are materially
refined and developed here, curating every detail to transform
inspiration into a design project that respects the Natuzzi brand
philosophy and meet our Group high-quality standards.
We aspire to create perennial beauty. The 2024 collections have
already become an architectural reference that blends aesthetics
with functionality in a truly Natuzzi way.
This is the case with the 2024 ‘Uragano’ table project, entirely
designed by our Natuzzi Design Center, which won the MUSE Creative
Award. It is also the case with the ‘Mirai’ collection, designed in
collaboration with Andrea Steidl, which has received several global
design awards, including the European Product Design Award, Elle
Deco China’s Best of 2024, the Archiproducts Award and the Good
Design Award, one of the oldest and most prestigious design awards
in the world, established in 1950 in Chicago. It was founded by
Edgar Kaufmann Jr., curator of the Museum of Modern Art (MoMA) in
New York.
Each of our collections, including the new MDW 2025 collection,
is designed to offer the full versatility of a project, allowing
customization of sofas in terms of shape, colors, and coverings.
This makes us an ideal partner for developing total living
solutions for individual homes as well as large-scale residential
projects. These themes will be central to the representation of our
collections at MDW.
This year, our collaborations with top design talents include a
renewed partnership with Karim Rashid, the eclectic artist
of Lebanese origins who lives in New York. Rashid previously
collaborated with us in 2024 on the ‘Memoria’ project, which will
be extended this year into a new bed collection.
Andrea Steidl, one of the most promising upcoming Italian
design talents, who collaborated with us in 2024 on the ‘Mirai’
collection, will present a revolutionary project aimed at
re-imagining the living space.
Mauro Lipparini, one of the most authoritative voices in
the Italian architectural scene and a long-time collaborator of
Natuzzi, has worked to strengthen our dining and living
collections.
Marcantonio Malerba, a designer and artist known for
merging art, design, and nature into functional yet sculptural
pieces, has contributed to the development of a project with great
artistic sensitivity. With his strong arts background, he
collaborates with top brands and exhibits worldwide.
In our next newsletter, that will follow the MDW, we will
provide a presentation of the latest collections together with the
merchandising and marketing programs, anticipating details on their
roll-out in our global store network.
About Natuzzi: Founded in 1959 by Pasquale Natuzzi,
Natuzzi S.p.A. is one of the most renowned brands in the production
and distribution of design and luxury furniture. As of December 31,
2024, Natuzzi distributes its collections worldwide through a
global retail network of 630 monobrand stores and about 600
galleries. Natuzzi products embed the finest spirit of Italian
design and the unique craftmanship details of the “Made in Italy”,
where a predominant part of its production takes place. Natuzzi has
been listed on the New York Stock Exchange since May 13, 1993.
Committed to social responsibility and environmental
sustainability, Natuzzi S.p.A. is ISO 9001 and 14001 certified
(Quality and Environment), ISO 45001 certified (Safety on the
Workplace) and FSC® Chain of Custody, CoC (FSC-C131540).
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For Information Natuzzi Investor
Relations Piero Direnzo | tel. +39 080-8820-812 |
pdirenzo@natuzzi.com Natuzzi Corporate Communication
Giancarlo Renna | tel. +39. 342.3412261 | grenna@natuzzi.com
Barbara Colapinto | tel. +39 331 6654275 |
bcolapinto@natuzzi.com
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