Movado Partners With 5 New Global Ambassadors and Launches Icons Campaign
September 04 2024 - 9:00AM
Business Wire
Movado, Swiss watchmaker since 1881, makes its next move and
partners with legendary and emerging icons from Music, Sports,
& Film
MOVADO (NYSE: MOV) is proud to announce its new roster of brand
ambassadors starring in “When I Move You Move,” the brand’s new
global campaign featuring legendary and emerging icons in acting,
music, sports, and business. The campaign includes renowned actress
and entrepreneur Jessica Alba, legendary Academy Award winning
actress Julianne Moore, iconic Grammy Award winning rapper, actor
and entrepreneur Ludacris, Pro Bowl and All-Pro running back
Christian McCaffrey, and All-Star point guard and 2024 Team USA
Summer Olympics team member and gold medalist, Tyrese
Haliburton.
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the full release here:
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Movado Launches Icons Campaign Featuring
Ludacris, Christian McCaffrey, Jessica Alba, Tyrese Haliburton and
Julianne Moore as Global Ambassadors. (Credit: Mert Alas &
Marcus Piggott)
“We are proud of our multi-year partnership with this roster of
amazing talent across culture and entertainment and to feature them
in our 2024-2025 global brand campaign,” said Efraim Grinberg,
Chairman and CEO, Movado Group. “It was important to us that we
aligned with individuals that truly represent Movado’s legacy of
innovation, commitment to excellence and iconic design. This
campaign has an incredible amount of energy and movement that is
dynamic and makes you feel connected to Movado.”
Movement was the inspiration for this campaign - as it’s the key
component of the brand’s DNA, with Movado meaning “always in
motion” in Esperanto, a language created in 1887 to break down
communications barriers. The talent is captured moving to and
interacting with Ludacris’ 2003 #1 Billboard and Grammy-nominated
song “Stand Up.” The chorus “when I move you move” is a call to
action for people to express their full potential by doing what
truly moves them.
Movado partnered with Creative Director Robert Lussier from The
Style Council and global fashion photographers Mert Alas &
Marcus Piggott to come up with the vision. The styling was done by
celebrity stylist Mel Ottenberg and choreographed by movement
director Stephen Galloway.
“Over the last year, we’ve embarked on a journey to take our
brand to new heights by developing a culturally relevant campaign
that moves you - that literally makes you want to get up and move,”
said Margot Grinberg, President, Movado. “Our goal is to be
disruptive and stand out - do something unexpected that will make
you stop and want to see more from Movado. It will keep our brand
top of mind and engage new audiences globally.”
The “When I Move You Move” campaign features watches across key
families, where each icon wears specific pieces that align with
their unique and personal style.
The campaign will be featured throughout the year across
television, digital and print media including magazines, out of
home and across all social media platforms. To discover more about
the campaign, go to Movado.com.
About MOVADO
Since 1881, Movado has always been in motion and always moving
forward. Its commitment to modern design and innovation has made
Movado one of the world’s premier watchmakers, with a proud
143-year heritage of Swiss craftsmanship, design and excellence.
Expertly combining artistry, innovation and technology, Movado has
earned over 100 patents and has timepieces on display in 20 museums
worldwide.
The brand has been a long-time supporter of the performing arts
and other worthy causes and is proud to partner with organizations
such as Lincoln Center for the Performing Arts, Jazz at Lincoln
Center, the Public Art Fund, The Studio Museum of Harlem, Derek
Jeter’s Turn 2 Foundation, BCRF (Breast Cancer Research Foundation)
and Jewelers for Children.
About Movado Group
Movado Group, Inc. designs, sources, and globally distributes
and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN
KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, and LACOSTE® watches
and, to a lesser extent jewelry and other accessories, and operates
Movado Company Stores in the United States and Canada.
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version on businesswire.com: https://www.businesswire.com/news/home/20240904383113/en/
For more information: Heather Cohen Sugarman VP, Public
Relations Movado Group hcohen@movadogroup.com
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