Carling, Britain’s No. 1 Lager, and Blue Moon,
the World’s Leading Craft Beer, Now Available Off-Premise Through
Prime Now’s Two-Hour Delivery Service
Molson Coors Brewing Company (NYSE: TAP; TSX: TPX), one of the
world’s leading global brewers, has announced that two of its
biggest brands are now available to Singapore consumers outside of
bars and restaurants, through Amazon Prime Now, a two-hour delivery
service app.
Carling, Britain’s No. 1 Lager, available in more than 15
countries, launched on Prime Now in May 2018. Blue Moon Belgian
White, the largest craft brand in the U.S., available in more than
25 countries, launched in June 2018.
Molson Coors Brewing Company continues to accelerate efforts to
win the digital shelf by driving online beer category penetration
through unique and mutually beneficial eCommerce partnerships in
its core territories such as the United States, Canada, and the
United Kingdom, while also exploring eCommerce as a means of
efficient entry into a new country, such as in the case with
Singapore.
“Driven by our purpose to ‘Delight the World’s Beer Drinkers,’
we are focused on improving the eCommerce beer experience globally,
as we believe shopping for beer should be as fun as drinking one,”
said Kandy Anand, Global Chief Growth Officer at Molson Coors.
“Amazon consistently offers consumers great shopping experiences
and some of the fastest delivery of goods, which makes them an
ideal partner for Molson Coors as we expand within our existing
locales and to new countries, like Singapore.”
Starting in April, Molson Coors Brewing Company is piloting a
new program with Amazon in Singapore, through the launch of branded
delivery bags. Carling will be the first brand featured on the
limited-edition bags, highlighting the proud sponsorship of English
Premier League with the goal of delighting the League’s growing fan
base in Singapore, as well as providing key learnings to improve
online beer category awareness as both companies increase their
eCommerce beer category offerings.
Carling and Blue Moon join tens of thousands of other items
available on Prime Now in Singapore, including grocery, home,
health and beauty, electronics, toys, outdoor gear, sporting goods
and more. The service launched in Singapore in July 2017.
About Molson Coors
Molson Coors has defined brewing greatness for more than two
centuries. As one of the largest global brewers, Molson Coors works
to deliver extraordinary brands that delight the world’s beer
drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson
Canadian, Carling, Staropramen and Sharp’s Doom Bar to
Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley,
Creemore Springs and Crispin Cider, Molson Coors offers a beer for
every beer lover.
Molson Coors operates through Molson Coors Canada, MillerCoors
in the U.S., Molson Coors Europe and Molson Coors International.
The company is not only committed to brewing extraordinary beers,
but also running a business focused on respect for its employees,
communities and drinkers, which means corporate responsibility and
accountability right from the start. It has been listed on the Dow
Jones Sustainability Index for the past seven years. To learn more
about Molson Coors Brewing Company,
visit molsoncoors.com, ourbeerprint.com or on
Twitter through @MolsonCoors.
About Amazon Prime
Amazon Prime, with more than 100 million paid members worldwide,
is a membership program that offers members, the best of shopping,
and entertainment. In Singapore, shopping on the Amazon Prime Now
app is available exclusively for Amazon Prime members. Prime Now
offers free 2-hour delivery for orders over S$40 with items
available locally and free delivery for orders over S$60 with items
from the international selection of millions of additional items
from the US. Prime members will also have exclusive access to
unlimited, instant streaming of popular movies and TV shows,
including award-winning Prime Originals, and free game content and
monthly Twitch channel subscription credits with Twitch Prime.
Amazon Prime is just S$2.99 per month. Eligible customers can
sign up for a 30-day FREE trial of Prime at www.amazon.com.sg.
Forward-Looking Statements
This press release includes “forward-looking statements” within
the meaning of the U.S. federal securities laws. Generally, the
words “aims,” “believe,” “expect,” “intend,” “anticipate,”
“project,” “will,” and similar expressions identify forward-looking
statements, which generally are not historic in nature.
Forward-looking statements include those relating to the
operations, employees, suppliers, integration matters and future
opportunities. Although Molson Coors believes that the assumptions
upon which its forward-looking statements are based are reasonable,
it can give no assurance that these assumptions will prove to be
correct. Important factors that could cause actual results to
differ materially from Molson Coors’ projections and expectations
are disclosed in Molson Coors’ filings with the SEC. These factors
include, among others, health of the beer industry and our brands
in our markets; economic conditions in our markets; stock market
and commodities performance; consumer demand; global economic
conditions; changes in laws and regulations; development of new
technology; costs of resources and raw materials; force majeure
events; changes in our supply chain system; success of our joint
ventures; future financial and operating performance within and
related to the industry; and other risks discussed in our filings
with the SEC . All forward-looking statements in this Press Release
are expressly qualified by such cautionary statements and by
reference to the underlying assumptions. You should not place undue
reliance on forward-looking statements, which speak only as of the
date they are made. We do not undertake to update forward-looking
statements, whether as a result of new information, future events
or otherwise.
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Vanessa CoryMolson Coors InternationalOffice: +1 (303)
927-3753Vanessa.Cory@molsoncoors.com
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