John Nichols joins MiX Telematics as Executive Vice President of Sales for North America
September 10 2020 - 11:58AM
MiX Telematics (NYSE: MIXT; JSE: MIX), a leading global provider of
fleet and asset management solutions, announced that B2B SaaS
expert John Nichols has joined the company as Executive Vice
President, Sales for North America. Nichols joins MiX from ETQ,
where he was Global Director of Sales responsible for leading sales
growth after their acquisition by TCV Growth Equity.
At MiX, Nichols is responsible for all revenue
generation in North America, reporting to Charles Tasker, the
company’s Group Chief Operating Officer. “John has deep experience
taking early and mid-stage VC- backed companies into hypergrowth
mode, and that’s the mindset we need for our North American
sales team,” said Tasker. “He
is also a long-time SaaS
veteran who’s familiar with
the challenges and opportunities ahead of us, and has a
proven track record of successful market launches. We’re thrilled
to have John as part of our leadership team in North America.”
Nichols has worked in SaaS leadership for 15
years, and has helped drive significant sales growth for well-known
companies in the logistics optimization space such as Packsize and
FourKites. He has also worked as an executive sales consultant,
helping fast-growing software companies formulate and execute on
their go-to-market plans. He has experience selling both hardware
and software solutions, and has worked in several markets relevant
to MiX including IoT, predictive analytics, and big data, all
useful as MiX continues to tailor its offerings toward a more
connected world.
“MiX has a massive global footprint yet
is able to operate regionally
with the same agility as a SaaS
startup,” said Nichols. “It’s unique to see a company with this
much experience and leverage that’s also so nimble. I felt right at
home with the MiX leadership team and culture, and feel I can make
significant contributions to MiX’s growth right out of the
gate.”
About MiX
TelematicsMiX Telematics is a leading global
provider of fleet and mobile asset management solutions, delivered
as SaaS, to more than ¾ million subscribers in over 120 countries.
In the U.S., MiX Telematics offers a broad range of solutions; from
self-service telematics software that runs on any mobile device to
enterprise solutions that are ELD compliant and include dedicated
account managers who proactively monitor to ensure that customers
achieve optimal value for their investment. The company provides
solutions for efficiency, safety, compliance and security to fleets
of all sizes. MiX Telematics was founded in 1996 and has offices in
the United States, South Africa, the United Kingdom, Uganda,
Brazil, Mexico, Australia and the United Arab Emirates as well as a
network of more than 130 fleet partners worldwide. MiX Telematics
shares are publicly traded on the New York Stock Exchange (NYSE:
MIXT) and the Johannesburg Stock Exchange (JSE: MIX). For more
information, visit www.mixtelematics.com.
For further information:Michelle FaulknerBig
Swing Communications+1 617-510-6998michelle@big-swing.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e333fbc4-2a65-4ac1-8367-4f50d6a6b8e4
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