Mars Growth, a Liquidity Group Fund, Provides Leading Early Learning Toy Brand PlayShifu With a $7M Credit Line After 24hr Due Diligence, Bolstering its Recent Series B Funding
October 18 2021 - 4:26PM
Business Wire
Mars Growth, a Liquidity and MUFG joint venture fund, has
provided PlayShifu, an award-winning early learning company, with a
$7M credit line which has bolstered PlayShifu’s recent funding
round. PlayShifu plans to use the additional capital to keep pace
with its unprecedented growth in the US market as well as another
35 markets.
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Mars Growth, a Liquidity Group Fund,
Provides Leading Early Learning Toy Brand PlayShifu with a $7M
Credit Line After 24hr Due Diligence, Bolstering its Recent Series
B Funding (Graphic: Business Wire).
Mars Growth deployed Liquidity’s ‘Liquidity Analysis’ omni
corporate credit machine learning platform to perform a
comprehensive due diligence process in 24 hours. Mars Growth
leverages the platform to perform analysis to determine whether
prospect companies meet its criteria and demonstrate strong growth
potential.
Founded in India by two parents of young children, PlayShifu is
a leading early learning tech toy company that develops educational
play experiences that harness the power of technology for kids aged
between three and 12 years old. They currently have more than
650,000 users across 35 countries, including India, the US, the UK,
Canada, Japan, Germany, and France.
Boosted by the pandemic trend of children learning and playing
from home, PlayShifu has achieved strong consecutive years of
growth including 150% year-over-year growth in revenue for three
years running, after doubling its workforce in 2020. This year the
company completed a $21M Series B funding round. This latest
financing will help the company launch an additional eight products
this calendar year.
“PlayShifu is an example of a company at the forefront of
changing educational trends. In a world that is increasingly moving
towards harnessing the power of technology, PlayShifu’s ability to
see the future opportunity for educational play solutions, coupled
with its demonstrated ability to innovate, means that its growth
trajectory is likely to continue well into the future,” said Navas
Ebin Mohammed, Investment Director at Mars Growth.
“Our mission is to create immersive, educational toys that help
children develop crucial skills for life including logical
reasoning, creativity, math and spelling, and more. As our business
grows, we are excited at the prospect of developing our suite of
products so that even more children can play with educational
purpose,” said PlayShifu’s Director Dinesh Advani.
“It is rewarding to contribute to the growth story of companies
that are not only succeeding from a business perspective, but are
also doing good things for the world. We are excited to work with
PlayShifu as they continue to develop fun learning experiences for
children,” said Ron Daniel, CEO and Founder of Liquidity Group. “We
are building a compelling track record of using our personal
investing experience in combination with our ‘Liquidity Analysis’
analytical solution to quickly analyze high potential companies so
we can easily deploy capital, and not stand in the way of their
ambitions and growth plans.”
About Liquidity Group:
Founded in 2018, the Liquidity Group is a global capital
market credit automation company and fund manager providing growth
capital through funds focused on the US, Asia, Europe and the
Middle East. Liquidity Group’s subsidiary fund, Singapore-based
Mars Growth Capital, and its partner MUFG [MUFG:NYSE] jointly
handle the company’s South East Asia activity. It combines
real-time data with proprietary machine learning technology to
offer tailored financing that matches a company’s future growth.
Liquidity Group operates three main divisions: Analysis, Capital,
and Market, which together enable global lenders a complete cycle
of scaled and quick credit deployment.
https://www.liquiditycap.com
About PlayShifu
PlayShifu is the early learning tech toys company
offering a variety of immersive, educational games that connect the
physical and digital worlds. The play experiences are specially
designed for kids ages three - 12 years and build foundational,
STEAM skills through fun. Founded in 2016 by Dinesh Advani and
Vivek Goyal after they saw a need to provide meaningful digital
play experiences for their kids, PlayShifu is now loved around the
world. With offices in the Bay Area and Bangalore, India, PlayShifu
products are available in more than 30 countries. To purchase and
find out more visit PlayShifu.com.
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Jared Shapiro – The Tag Experience -
Jared@thetagexperience.com
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