HANOI,
Vietnam, Nov. 7, 2022 /PRNewswire/ -- On
Oct. 18, global lifestyle retailer
MINISO (NYSE: MNSO; HKEX: 9896) launched its Lotso from the
Toy Story collection at selected outlets in Vietnam. From plush toys and pillows to hand
towels and keychains, stores were fully stocked with Lotso products
before opening their doors to welcome shoppers.
MINISO had been teasing the Lotso collection and exciting the
launch on social media. The official accounts of MINISO Vietnam
started posting pictures of the new product line a week prior to
the launch on social media and had a one-hour livestream session
the day before to give followers a sneak peek at the products.
On the launch day, customers flocked to the stores and quickly
filled the retail space. The shelves were soon cleared. In the
following three days, long queues continued to form as enthusiastic
shoppers waited for restocking. At the Van Hanh store in
Ho Chi Minh, the daily sales broke
Vietnamese store's history record on the launch day. Overall, in
the Vietnamese market, the debut of the Lotso series drove up sales
by nearly two times.
The Lotso collection comes with 16 different items, including
bags and accessories, textiles, beauty tools, stationery and toys.
Plush toys and cushions are the most popular in the product line.
Two outlets in Ho Chi Minh and
Hanoi have set up dedicated Lotso
zones where fans and shoppers can pick and choose their favorite
Lotso-themed merchandise. Vietnam
is not the only country that welcomes Lotso from MINISO. Since
March 2022, MINISO has brought Lotso
to markets such as America, Indonesia and Singapore.
Lifestyle retailer MINISO is known for its licensed collections.
Previously, the brand has released co-branded products with Disney,
Marvel, We Bare Bears, Minions and more, which were runaway
successes. The lifestyle retailer had partnered with 75
world-renowned intellectual property licensors and teamed up with
talented artists to develop new products that are cute and fun.
"At MINISO, we work with globally-recognized license owners to
create products that appeal to fans and the mass market," said
Bella Tu, General Manager of MINISO
Overseas Operations. "This time, we brought well-loved Toy Story to
our stores in Vietnam so that
customers of all ages can find something close to their hearts in
the collection."
Lotso is a pink, strawberry-smelling bear introduced in
Pixar-Disney's Toy Story 3. He was the antagonist with a
tragic backstory who quickly gained popularity in the franchise.
MINISO X Lotso collection is now available at 18 stores in seven
cities.
For business opportunities with MINISO in Vietnam, please contact 0942100066.
About MINISO
MINISO Group is a global value retailer offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store
in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO