Jamie Foxx,
Vanessa Hudgens and Sports Icons
Star in Betting Operator's New Campaign
JERSEY
CITY, N.J., Sept. 6,
2022 /PRNewswire/ -- BetMGM, a leading sports betting
and iGaming operator, premiered its new commercial campaign today
on a variety of social media platforms. "IT'S ON" features a
star-studded cast of actors and athletes, all BetMGM ambassadors,
within an episodic series. The campaign is scheduled to make its
national television debut Thursday, Sept.
8 during Thursday Night Football.
In the initial spot, Jamie Foxx
personifies the larger-than-life entertainment brand of BetMGM as
he roams his Bellagio suite seeking sports betting tips from
Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders
and BetMGM's newest brand ambassador, Vanessa Hudgens. "IT'S ON" was created by
72andSunny New York and directed
by Peter Berg, Executive Producer of
Entourage and Ballers.
Click here to download & view
videos/photos of commercial series (credit: BetMGM)
"Entertainment is at the core of BetMGM and we want this
campaign to keep viewers on the edge of their seats in a way that's
unexpected from the sports betting and gaming industry," said
Raymond Doyle, VP of Brand,
BetMGM.
New ads from "IT'S ON" will be released in the coming months,
bringing viewers into the epic worlds of BetMGM's all-star list of
brand ambassadors. Fans will find Barry
Sanders on a palatial Malibu estate playing pickleball;
another spot takes viewers on the TV set with basketball star
Jalen Rose and his barber; and the
series also will give hockey fans the opportunity to watch NHL
legend Wayne Gretzky join
Connor McDavid's on-ice practice
session. Each spot raises the stakes between competitive friends
tapping into the social nature of BetMGM, blending the experiences
of sports betting and entertainment.
Peter Hughes, Creative Director
from 72andSunny, said, "We really wanted to show what makes sports
betting so entertaining, and we looked to prestige ensemble TV for
inspiration. 'IT'S ON' is about tapping into your competitive side
and being part of sports betting culture. It's something you can
talk about with friends and engage with in a more meaningful
way."
BetMGM's "IT'S ON" campaign will appear across broadcast, OOH,
digital and social channels. Additionally, the roster of talent
will use their personal social channels to promote the films
incorporating their unique voices into the sports betting
conversation in real time. New spots will continue to be
released throughout the year to coincide with season-openers and
playoffs for the NBA and NHL, as well as NCAA tournaments.
The BetMGM app is available on both iOS and Android, as well as
accessible via desktop. As BetMGM continues to expand to new areas,
responsible gaming education remains a key focus. BetMGM is proud
to provide resources to help customers play responsibly. For more
information on BetMGM, follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market-leading sports betting
and gaming entertainment company, pioneering the online gaming
industry. Born out of a partnership between MGM Resorts
International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has
exclusive access to all of MGM's U.S. land-based and online sports
betting, major tournament poker, and online gaming businesses.
Utilizing Entain's U.S.-licensed, state of the art technology,
BetMGM offers sports betting and online gaming via market-leading
brands including BetMGM, Borgata Casino, Party Casino and Party
Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit
http://www.betmgminc.com/.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including those described
in MGM Resorts' public filings with the SEC. Forward-looking
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the future results of BetMGM. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include effects of
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MGM Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
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SOURCE BetMGM