LAS VEGAS, March 24, 2021 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) received a Gold award for Corporate
Social Responsibility and a Bronze award in the Integrated
Marketing Campaign category in the 64th annual Adrian
Awards; the largest and most prestigious global travel marketing
competition.
For 2020, the Hospitality Sales & Marketing Association
International (HSMAI) redesigned the Adrian Awards to reflect the
current travel landscape, with focus categories of Corporate Social
Responsibility, Crisis Communications/Management, Recovery
Strategies, and Talent & Leadership Development, in addition to
traditional Adrian Award categories.
"We are honored to receive this recognition for our COVID-19
relief efforts and donations from the past year. The communities in
which we operate have always been a top priority for us; when the
pandemic caused us to temporarily close our resorts nationally, our
teams instinctually mobilized within days to help those in need,"
said Jyoti Chopra, Chief People,
Inclusion and Sustainability Officer for MGM Resorts International.
"Not only did we provide food and resources in a timely manner, but
it also allowed us to ensure the safety and the wellbeing of our
neighbors and colleagues."
As The Strip in Las Vegas and
regional resorts began to shut down, the company quickly gathered
unused food from its resorts and donated more than 662,000 pounds
of food—or 552,000 meals– to the communities where it operates.
Through its colleagues in Macau,
it procured and delivered 261,000 gowns, 200,000 gloves, and
500,000 KN-95 masks to the state of Nevada. The MGM Resorts Foundation also
expanded the Employee Emergency Grant Fund to assist eligible
employees and their families by providing financial
assistance. The fund disbursed over $15.5 million, which covered 21,000 bill payments
on behalf of current and former employees in need of
assistance.
Meanwhile, the MGM Resorts Marketing team had to figure out how
to entertain guests from afar. "We needed to find a way to engage
and uplift our audiences — and we know they needed us to deliver in
difficult times. Mirroring our amenities and entertainment online
just made sense," said Sarah Moore,
Vice President of Brand Marketing for MGM Resorts International.
"We launched a multi-channel campaign called 'Together at Home'
featuring at-home recipes and videos from our chefs, messages from
our entertainers, virtual DJ sessions and coverage of
record-breaking perishable goods donations." With over 200 videos
produced and 4.3 million views on social media, the team reported a
200 percent increase in engagement rate when compared to pre
COVID-19 content.
MGM Resorts was honored during the HSMAI Adrian Awards virtual
celebration on March 23, 2021,
recognizing best practices, innovation, and community. Annually
attended by nearly 1,000 hospitality, travel, and tourism marketing
executives, this celebration is a must-attend industry event. The
Adrian Awards virtual celebration honors award-winning work and the
people behind it with Lifetime Achievement Awards, HSMAI Top 25
Extraordinary Minds in Hospitality Sales, Marketing, and Revenue
Optimization Awards, and more.
Winning entries will be viewable in the winners' gallery on the
Adrian Awards website following the March
23 celebration. Visit www.AdrianAwards.com for more
information on the event and competition and to view the Adrian
Awards winners' gallery.
"The Adrian Awards take on a new and vital meaning in 2021,"
said Robert A. Gilbert, CHME, CHBA,
president and CEO of HSMAI. "Hospitality and tourism professionals
continue to face evolving challenges due to the ongoing pandemic
that requires a new level of innovation and ingenuity to survive.
HSMAI is proud to recognize the extraordinary efforts of
hospitality sales, marketing, and revenue optimization leaders
during these unprecedented times with Adrian Awards. By recognizing
incredible work, we will reinvigorate the spirit and strength of
our industry to push forward and drive recovery."
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable
resort brands in the industry such as Bellagio, MGM Grand, ARIA and
Park MGM. The Company's 50/50 venture, BetMGM, LLC, offers U.S.
sports betting and online gaming through market-leading brands,
including BetMGM and partypoker. The Company is currently pursuing
targeted expansion in Asia through
the integrated resort opportunity in Japan. Through its "Focused on What Matters:
Embracing Humanity and Protecting the Planet" philosophy, MGM
Resorts commits to creating a more sustainable future, while
striving to make a bigger difference in the lives of its employees,
guests, and in the communities where it operates. The global
employees of MGM Resorts are proud of their company for being
recognized as one of FORTUNE® Magazine's World's Most Admired
Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
About HSMAI
The Hospitality Sales and Marketing
Association International (HSMAI) is committed to growing business
for hotels and their partners and is the industry's leading
advocate for intelligent, sustainable hotel revenue growth. The
association provides hotel professionals and their partners with
tools, insights, and expertise to fuel sales, inspire marketing,
and optimize revenue through programs such as the Marketing
Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927,
HSMAI is a membership organization comprising more than 5,000
members worldwide, with 40 chapters in the Americas Region. Connect
with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI
Twitter, and HSMAI YouTube.
Media Contact
Kenthea
Pedraza
MGM Resorts International
Kpedraza@mgmresorts.com
702-690-8358
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SOURCE MGM Resorts International