JERSEY CITY, N.J., March 1, 2021 /PRNewswire/ -- BetMGM announced
today it will become the exclusive Regional U.S. Partner of
Borussia Dortmund, the popular German champion soccer club. The
partnership features cross-marketing opportunities as well as
fan-focused assets such as social media promotions, and BetMGM
customer sweepstakes awarding special Dortmund prizes.
"BetMGM becoming the first U.S. sports betting operator to
partner with a German soccer club is a major milestone, and who
better to team up with than the legendary Borussia Dortmund," said
Matt Prevost, Chief Revenue Officer,
BetMGM. "As interest in Bundesliga within the U.S. continues to
skyrocket, BetMGM customers can engage with one of Germany's most prestigious clubs and watch
every Bundesliga game through the BetMGM app."
As an exclusive Regional Partner, BetMGM has rights to player
imagery and team logos, as well as additional team assets for
marketing applications. BetMGM customers will enjoy exclusive
signup offers for Dortmund fans,
along with access to co-branded content on the club's
English-language social media channel, @BlackYellow.
Benedikt Scholz, Head of
International / Commercial & New Business at Borussia Dortmund,
said, "We are very pleased about this partnership with BetMGM as
our new regional Partner in the U.S. It is wonderful news for our
U.S.-based fans that they are now able to watch BVB matches via the
BetMGM app. Together, we will broaden our reach and further
develop our presence in the U.S. market."
As BetMGM continues to expand to new states, responsible gaming
education remains a key focus for the company. BetMGM is proud to
provide resources to help customers play responsibly. The BetMGM
app is available for download on both iOS and Android, and
accessible via desktop at www.betmgm.com. For more information,
follow@BetMGM on Twitter.
The partnership between Borussia Dortmund and BetMGM was sourced
and supported by the Commercial division of global sports business
About Borussia Dortmund
Borussia Dortmund is one of
the most successful football clubs in Germany: as well as eight German Bundesliga
titles and four German Cup victories, Dortmund has also won the European Cup
Winners' Cup, the Champions League in 1997, and also the
Intercontinental Cup (World Cup Championship) in that very same
year. With over 159,000 members in total, it is one of the five
largest sports clubs in Germany
and is the seventh largest worldwide.
BetMGM is a market leading sports betting
and digital gaming entertainment company, pioneering the online
gaming industry. Born out of a partnership between MGM Resorts
International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has
exclusive access to all of MGM's U.S. land-based and online sports
betting, major tournament poker, and online gaming businesses.
Utilizing Entain's US-licensed state of the art technology, BetMGM
offers sports betting and online gaming via market leading brands
including BetMGM, Borgata Casino, Party Casino and Party Poker. For
more information, visit http://www.betmgminc.com/.
Statements in this release
that are not historical facts are "forward-looking" statements and
"safe harbor statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 that involve risks and/or
uncertainties, including BetMGM's ability to expand in new or
existing jurisdictions. Management has based forward-looking
statements on current expectations and assumptions and not on
historical facts. Among the important factors that could cause
actual results to differ materially from those indicated in such
forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
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