LAS VEGAS, Aug. 29, 2019 /PRNewswire/ -- MGM Resorts has
joined Lady Gaga's Born This Way Foundation for its second
annual 21 Days to Be Kind Challenge to encourage young
people, families, and teachers to build habits that
foster kindness and promote the strength and wellness of their
communities.
Inspired by the idea that habits are formed by repeating an
activity for 21 consecutive days, the challenge calls on
participants to practice an act of kindness each day during the
month of September. The challenge, which will culminate on the U.N.
International Day of Peace, is an opportunity for schools and
colleges to kick off the new school year by establishing kinder
habits that will last all year, and for corporate partners,
nonprofit partners, and all other participants to head into the
fall with a spirit of compassion and action.
"At MGM, volunteering in the communities which we live and work
is in our DNA," said Tony Gladney,
Vice President of Community Engagement at MGM Resorts
International. "Caring for one another is what we do, so joining
one of our resident performers in her quest of 21 Days to Be
Kind is natural for us. In fact, we encourage all our employees
to be kind 365 days a year."
During the month of September MGM Resorts employees will
participate in the challenge by volunteering in nearly a dozen
community activities across the country.
"We were overwhelmed by last year's response to our BeKind21
Challenge. This year, we hope to build on the excitement we
saw from thousands of people and dozens of partner organizations,"
said Cynthia Germanotta,
co-founder, and president of Born This Way Foundation.
"Kindness is a simple yet powerful practice. That's why we're
inviting everyone to join us in establishing kinder habits and
building a culture of kindness by putting kindness into action each
day from September 1st to
September 21st – being
kind to your body, mind, and community."
A growing body of research has demonstrated the tangible
benefits of kindness, for communities and for individuals.
According to a survey commissioned by Born This Way
Foundation, young people who describe their environments as kind
are also more likely to be mentally healthy. Performing acts of
kindness has also been shown to boost reported levels of happiness,
self-worth, and calmness while decreasing symptoms of
depression.
Participants are encouraged to pledge their participation in the
21 Days to Be Kind Challenge at
www.bornthiswayfoundation.org/BeKind21. Participants who take the
pledge will receive daily emails starting on Sept 1st with exclusive kindness suggestions,
tips, and inspiration from Born This Way Foundation's co-founders
and partners, and have a chance to be featured on
ChannelKindness.org.
MGM Resorts International
(NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
30 unique hotel and destination gaming offerings including some of
the most recognizable resort brands in the industry. Expanding
throughout the U.S. and around the world, the company recently
acquired the operations of Empire City Casino in New York and Hard Rock Rocksino in
Ohio, which was rebranded as MGM
Northfield Park. In 2018, MGM Resorts opened MGM Springfield in
Massachusetts, MGM COTAI in
Macau, and the first
Bellagio-branded hotel in Shanghai. The 83,000 global employees of MGM
Resorts are proud of their company for being recognized as one of
FORTUNE® Magazine's World's Most Admired
Companies®. For more information visit us
at www.mgmresorts.com.
About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia
Germanotta, Born This Way Foundation was founded in 2012 to
support the wellness of young people and empower them to create a
kinder and braver world. To achieve these goals, Born This Way
Foundation leverages evidence-based research and authentic
partnerships in order to provide young people with kinder
communities, improved mental health resources, and more positive
environments – online and offline. To learn more, visit
https://bornthisway.foundation/.
MEDIA CONTACT:
Samantha Cummis
702-692-6847
scummis@mgmresorts.com
Born This Way Foundation: press@bornthisway.foundation
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SOURCE MGM Resorts International