Experience Management Leader Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360
September 14 2020 - 4:05PM
Business Wire
Adds real-time consumer intelligence signals
and competitive benchmarks to Medallia platform to drive deep
customer understanding and action
Medallia, Inc. (NYSE: MDLA), the global leader in experience
management today announced it has acquired Sense360, the next
generation consumer insights platform. Sense360 provides always-on,
consumer and competitive intelligence from buyer and non-buyer
segments and answers pressing questions such as what is driving
traffic, what are the growth opportunities in a specific market and
which competitors are gaining share and why.
Many industries are looking for ways to know and understand
their customers, but lack direct consumer insights. By combining 5
billion consumer signals from business visits, transactions and
feedback, Sense360 delivers comprehensive, real-time intelligence
and industry-relevant benchmarks to help brands understand where,
how, and why buyers and non-buyers spend their time and money.
"We are thrilled to join forces with Medallia as the combination
of our extensive consumer intelligence paired with the leading
customer experience platform and signals breadth is a game
changer,” said Eli Portnoy Founder and CEO of Sense360. “Bringing
our solutions together will create the comprehensive real-time
insights that are acutely needed to make strategic decisions on how
to grow the business at this moment."
Sense360 is used by many of the top 50 restaurant chains in the
world, and the largest convenience stores, retailers, and CPG
brands. Carl's Jr., Del Taco, Hershey's, Inspire Brands, Jack In
The Box, Whataburger amongst others all rely on Sense360 to get a
complete view of their customer so they can make fast, revenue
generating growth decisions.
"We are witnessing rapid and permanent changes in consumer
habits and behavior, and companies need real-time understanding of
why consumers choose them and why they don't. The combination of
Medallia and Sense360 creates a powerhouse of rich live-time
customer intelligence signals not available anywhere else,” said
Elizabeth Carducci, senior vice president of vertical market
solutions for Medallia.
Under the terms of the agreement, Medallia acquired Sense360 for
approximately $44 million in cash, subject to certain adjustments
as set forth in the merger agreement.
About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
Experience Management. Medallia’s award-winning SaaS platform, the
Medallia Experience Cloud, leads the market in the understanding
and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in
person, on calls and digital channels, over video and social media
and IoT interactions and applies proprietary AI technology to
reveal personalized and predictive insights that can drive action
with tremendous business results. Using Medallia Experience Cloud,
customers can reduce churn, turn detractors into promoters and
buyers, create in-the-moment cross-sell and up-sell opportunities
and drive revenue-impacting business decisions, providing clear and
potent returns on investment. www.medallia.com
© 2020 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
About Sense360
Sense360 is the leading next-generation consumer insights
company, helping the largest restaurant and retail chains use data
to make consistently great decisions. Sense360 relies on 5 billion
consumer signals from a combination of business visits,
transactions and feedback to deliver comprehensive, real-time
intelligence and industry-relevant benchmarks. This data powers a
suite of solutions that help companies understand and quickly act
on key opportunities.
For more information, visit Sense360.com. Follow Sense360
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