AIB Expands CX Program with Medallia
September 11 2020 - 8:00AM
Business Wire
AIB brings customer experience measurement to a
new level
Medallia, Inc. (NYSE: MDLA), the global leader in experience
management, today announced that AIB, one of the largest commercial
banks in Ireland, is expanding its customer experience program with
Medallia.
AIB is taking its customer experience measurement program to a
new level by leveraging Medallia’s digital measurement solution to
ensure that rapid customer insight can guide its customer-first
strategy during these challenging times. AIB is also moving to
advanced text analytics to get a deeper understanding of their
customers’ experiences, while also requesting and capturing
continuous video feedback from customers in order to bring
experiences to life across the bank. The program expansion will
also enable staff across the bank to have live customer feedback at
their fingertips via mobile devices.
“At AIB our purpose is to back our customers to achieve their
dreams and ambitions. We cannot achieve this without continuously
listening to our customers and learning from their feedback so we
can continue to provide them with suitable and sustainable products
and services when and where they need them. This expansion will
ensure we have a best in class measurement program in place,” said
Paul Allen, Head of Customer Experience, AIB.
“Right now, more than ever, banks need to be focused on the
experiences they deliver to their customers to ensure customer
loyalty. We are very pleased to see AIB staying connected to their
customers with Medallia,” said Leslie Stretch, chief executive
officer for Medallia.
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About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
Experience Management. Medallia’s award-winning SaaS platform, the
Medallia Experience Cloud, leads the market in the understanding
and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in
person, on calls and digital channels, over video and social media
and IoT interactions and applies proprietary AI technology to
reveal personalized and predictive insights that can drive action
with tremendous business results. Using Medallia Experience Cloud,
customers can reduce churn, turn detractors into promoters and
buyers, create in-the-moment cross-sell and up-sell opportunities
and drive revenue-impacting business decisions, providing clear and
potent returns on investment. www.medallia.com
© 2020 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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