Experience Management Leader Medallia Acquires Idea and Innovation Platform Crowdicity
October 07 2019 - 8:00AM
Business Wire
Increases customer and employee engagement by
seamlessly turning ideas into improvements through community
ideation
Medallia, Inc. (NYSE: MDLA), the global leader in experience
management today announced it has acquired Crowdicity, the idea and
innovation management platform that drives continuous innovation at
scale.
By crowdsourcing and propelling the best employee and customer
ideas, Crowdicity helps companies use real-time ideation and
collaboration to surface, develop and evaluate potential
improvements to customer and employee experiences. This co-creation
process, fueled by insights generated from the massive signal field
in Medallia Experience Cloud, will supercharge innovation and
reduce time-to-market resulting in improved business outcomes.
“Innovation and inspiration is found in two places – anywhere
and everywhere. It was Rob Wilmots’ understanding of this fact that
created Crowdicity to uniquely help companies transform better and
faster. The solution powers unprecedented levels of customer and
employee engagement as they see their ideas turned into action,”
said Leslie Stretch, President and CEO of Medallia.
The platform is easy to use and promotes broad engagement with
built-in gamification, rewards and a virtual community layer.
Crowdicity customers also love the flexibility to customize the
design to reflect their brand and their culture.
CEO of Crowdicity, Rob Wilmot, said: “This is an exciting
milestone in the Crowdicity journey. Our mission to help
organisations innovate by tapping into the ideas and knowledge of
their people will take a huge step forward. By joining with
Medallia we will have the opportunity to align and achieve our
collective goals faster and more effectively around the globe. We
are delighted to be part of the Medallia Family!”
Medallia will be showcasing the Crowdicity capability at its
up-coming City Tour in Dallas, Madrid, Mexico City, Milan, Munich,
New York, Paris, San Francisco, Toronto, Washington D.C.
For more information visit crowdicity.com
About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
Experience Management. Medallia’s award-winning SaaS platform, the
Medallia Experience Cloud, leads the market in the understanding
and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in
person, digital and IoT interactions and applies proprietary AI
technology to reveal personalized and predictive insights that can
drive action with tremendous business results. Using Medallia
Experience Cloud, customers can reduce churn, turn detractors into
promoters and buyers, and create in-the-moment cross-sell and
up-sell opportunities, providing clear and potent returns on
investment.
www.medallia.com
© 2019 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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PR Contact: Valerie Beaudett press@medallia.com +1 (650)
400-7833
IR Contact: Carolyn Bass ir@medallia.com
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