McDonald's Considers Partial Sale of Digital Startup Dynamic Yield
By Heather Haddon and Suzanne Vranica
McDonald's Corp. said it is considering selling part of digital
startup Dynamic Yield Ltd., which it acquired less than two years
ago in a bid to boost sales at drive-throughs and digital
Dynamic Yield, which helps retailers provide personalized
digital promotions to consumers using streams of customer data, has
operated as a stand-alone company within the chain. For McDonald's,
it provides personalized offers for customers of its stores. It
also works with other retailers to boost online sales.
Dynamic Yield couldn't be reached for comment.
McDonald's in 2019 paid more than $300 million for Dynamic
Yield, which was then its largest acquisition in decades.
Executives have called it a central part of the burger chain's
evolving digital strategy.
(More to come.)
(END) Dow Jones Newswires
February 26, 2021 21:07 ET (02:07 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.