By Heather Haddon and Suzanne Vranica 

McDonald's Corp. said it is considering selling part of digital startup Dynamic Yield Ltd., which it acquired less than two years ago in a bid to boost sales at drive-throughs and digital kiosks.

Dynamic Yield, which helps retailers provide personalized digital promotions to consumers using streams of customer data, has operated as a stand-alone company within the chain. For McDonald's, it provides personalized offers for customers of its stores. It also works with other retailers to boost online sales.

Dynamic Yield couldn't be reached for comment.

McDonald's in 2019 paid more than $300 million for Dynamic Yield, which was then its largest acquisition in decades. Executives have called it a central part of the burger chain's evolving digital strategy.

(More to come.)


(END) Dow Jones Newswires

February 26, 2021 21:07 ET (02:07 GMT)

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