--Enhanced with Timbaland’s Beatclub
Collaboration Supporting Emerging Artists and Fans with a Passion
for Music--
--Latest Milestone in Mastercard’s Sonic Brand
Journey--
--Album Available First on Spotify, the World’s
Most Popular Audio Platform--
Today, Mastercard unveiled its first ever music album titled
Priceless® at the Cannes Lions Festival of
Creativity. The album, available first on Spotify and then other
streaming platforms, features 10 songs by 10 artists from around
the globe. Each song incorporates the recognizable melody of
Mastercard’s brand sound.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220622005387/en/
Priceless (Photo: Business Wire)
To enhance its commitment to music fans and emerging talent,
Mastercard has joined forces with acclaimed producer Timbaland’s
Beatclub music creator platform. Inspired by the original songs
developed for Mastercard’s album, up-and-coming Beatclub music
creators were mentored by Timbaland as they remixed two standout
tracks.
“Our first ever music album featuring the inspiring, original
work of 10 rising artists takes our innovative sonic branding
approach to an even higher, unmatched level,” said Raja
Rajamannar, Mastercard chief marketing and communications officer
and president, Healthcare. “From Algeria to Australia and
Slovenia to Sweden, each of the artists integrated our melody into
their songs and created something that we are all truly proud of!
We hope others will enjoy these songs as much as we do.”
As part of the Beatclub collaboration, Mastercard will
purchase and provide one-year memberships to the Beatclub platform
to hundreds of up-and-coming creators from disenfranchised
communities.
“This partnership was a natural fit given Mastercard and
Beatclub’s mutual goal of supporting artists and the industry,”
said Timbaland. “Together we’re elevating emerging artists
through the power of music and mentorship. Providing platforms,
tools, and connections for creators to pursue their passions opens
doors for countless artists to break into an industry that is often
impenetrable.”
Mastercard collaborated closely with executive producer
Niclas Molinder to find artists who span a variety of cultures,
languages and genres – a core element of the album’s identity. Each
artist was tasked with incorporating the brand’s melody into their
song, demonstrating how audio branding can be used innovatively.
The full album will feature tracks from up-and-coming artists
including Michael Rice (United Kingdom), Shiraz
(Lebanon), Good Harvest (Sweden), Alma Lake
(Colombia/USA), Raees (Algeria), Tejas (India),
Nadine Randle (United Kingdom/Sweden), Tania
(Australia), Elle B. (USA) and Amaya (Slovenia).
The music will be introduced at a launch party with Spotify,
Mastercard’s exclusive launch partner and the world’s most popular
audio platform with 422 million users across 183 markets. As a
fellow global leader in their respective industry, Spotify is
committed to lifting up and supporting emerging artists and will
provide an even larger platform for them to connect with a robust
global audience of listeners and fans.
Mastercard has a longstanding relationship with the music
industry, through its Priceless platform and work with artists like
Jennifer Hudson, SZA and others.
Bj�rn Ulvaeus of ABBA, a co-founder of Sessions, a
platform empowering music creators and a Beatclub partner said,
“Mastercard’s one-of-a-kind album and Beatclub partnership shines a
light on supporting emerging artists and creators, which will help
these talented performers become recognized on a global scale.”
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
About Beatclub
Beatclub is the world’s premier marketplace that connects the
music creator community with record labels, publishers, gaming
companies, TV and Film companies, and artists. Beatclub’s NFT
portal helps artists, producers and songwriters collaborate to
create NFTs. Beatclub is the brainchild of Grammy Award winning
super-producer Timbaland and longtime business partner Gary
Marella. Beatclub allows creators to sell, buy or license beats,
loops, samples, acappellas, and more. It enables them to customize
their licenses, allowing creators to set their terms on publishing,
royalties, master rights, and fees. This empowering,
creator-centered model has attracted an impressive list of elite
producers, songwriters, and artists to join the platform, including
Justin Timberlake, J. Cole, Mike Dean, Cash Money AP, Tommy Brown,
Jozzy, Larrance Dopson, Federico Vindver, Boogz, Tainy, Ang Lopez,
Mike WiLL Made-It and thousands of invited new members.
www.beatclub.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220622005387/en/
Jill S. Davison, Jill.Davison@Mastercard.com Macy Salama,
Macy.Salama@Mastercard.com
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