Mastercard & National Women’s Soccer League Announce Multi-Year Partnership Centered on Elevating Visibility for the Sport ...
May 14 2021 - 10:00AM
Business Wire
Portland Thorns FC Star Crystal Dunn Named
Mastercard Global Brand Ambassador as company curates Priceless
Experiences and in-stadium engagement for fans
Mastercard announced today that it is joining the National
Women’s Soccer League (NWSL) as an official partner, strengthening
the brand’s commitment to women’s soccer and its fanbase.
Mastercard and the NWSL will work together to elevate the
experience for fans, with one of the top NWSL players, Crystal
Dunn, joining the all-star roster of soccer players who serve as
Mastercard Global Brand Ambassadors.
“We are excited to welcome Mastercard as one of our Top Tier
Partners, a brand with a storied history of creating priceless fan
experiences,” said NWSL Commissioner Lisa Baird. “We have the best
fans out there. Their commitment to the sport is unrivaled. They
deserve to have an experience on par with any major sports league,
and that time has arrived. The planned Mastercard activations have
the power to unite and energize not only our current fan base, but
to bring even more fans in, truly benefitting our players and
women’s soccer overall.”
To celebrate the new partnership, Mastercard will begin rolling
out Priceless experiences both virtually and in-person. Starting
today, the VIP Game Day Experience is live on Priceless.com,
with many more to come. This first experience is to be held
in-person, outdoors, at NWSL games, in accordance with all local
COVID guidelines and abiding by all state regulations.
- The VIP Game Day Experience will give fans the
opportunity to watch their favorite National Women’s Soccer League
team at a regular season match from the best seats in the house.
The fan and three guests will receive a VIP game day experience for
the NWSL team of their choice to enjoy pre-game warm-ups, premium
seats, prepaid Mastercard for food and beverage, and a team gear
swag bag.
“Growing passions and fostering connections is core to what
Mastercard stands for,” said Raja Rajamannar, chief marketing and
communications officer, Mastercard. “We are honored to support the
very passionate NWSL fan base. Together with the league, we look
forward to elevating their game day experiences all season long,
bringing fans closer to what they love.”
The NWSL sponsorship also underscores Mastercard’s commitment to
diversity and inclusion on and off the pitch. As part of this
partnership, Mastercard will create a soccer-themed curriculum for
its signature science, technology, engineering and mathematics
(STEM) program, Girls4Tech™. Mastercard will also dedicate time and
resources to educating players on their own financial wellness,
better enabling them to pursue opportunities that will bring more
ubiquity to sports across gender.
“I’m thrilled to be a global ambassador for Mastercard,”
explained NWSL star player and Mastercard Global Brand Ambassador,
Crystal Dunn. “Our values are aligned in connection, diversity and
inclusion. I am confident that together we will build priceless
opportunities for women’s soccer fans and players across the
country.”
Mastercard believes too much of our world was designed without
women in mind – and without women involved. The company has
committed to leading the charge in reshaping the way our world is
designed, coded and constructed by bringing diverse perspectives to
the table to unlock powerful ideas that open up our industry and
the world’s possibilities to women.
Mastercard’s investment in women’s sports spans players, teams,
competitions and now the most recognized women’s soccer league in
the world with the NWSL. Over the past decade, Mastercard has
developed one of the most well-rounded women’s sports portfolios
globally. This includes partnerships across tennis, golf, football
and rugby, as well as sponsoring players, teams and events, such as
Naomi Osaka, Kadeisha Buchanan, Pernille Harder, Ada Hegerberg, Sam
Kerr, Saki Kumagai, Wendie Renard, Alex Scott, Brooke Henderson,
Annika Sorenstam, Chanel Alberts, Piwokuhle Nyanda, Arsenal W.F.C.,
CBF Women’s team, Olympique Lyonnais Féminin, Copa America Women,
The Australian Open and The AIG Women’s Open, among others.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
About NWSL
The National Women’s Soccer League is a ten-team Division-I
women’s professional soccer league featuring national team players
from around the world. The clubs are the Chicago Red Stars, Houston
Dash, North Carolina Courage, Orlando Pride, Portland Thorns FC, OL
Reign, Sky Blue FC, Kansas City, Washington Spirit, and Racing
Louisville FC. Based in Chicago, the NWSL is partners with the
Canadian Soccer Association and the United States Soccer
Federation.
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Mastercard Macy Salama Macy.Salama@mastercard.com
636-312-4067
NWSL Kirsten Brierley kbrierley@nwslsoccer.com 631-617-7093
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