PURCHASE, N.Y., Aug. 4, 2020 /PRNewswire/ -- MTN DEW is
bringing a bold, new beverage to fans who are looking to spark
their day into high gear with an exciting new flavor – MTN
DEW® SPARK™. This unique, pink colored DEW with a blast of
raspberry lemonade flavor will be available exclusively at more
than 2,500 Speedway locations in the North and South regions of the
U.S. for a limited-time – so race to get yours now.
"MTN DEW is putting its fans in the driver's seat with this
exclusive partnership with Speedway," said Umi Patel, CMO,
PepsiCo North Division. "We know that DEW Nation is always looking
for fun, new flavors that can exhilarate their taste buds –
especially as we enter the last few weeks of summer. That's why
we're excited to bring the spark to a Speedway near you."
The MTN DEW SPARK launch is one exciting part of a yearlong
platform at Speedway called "Year of DEW®" – created to drive
purchase of DEW products at Speedway, giving fans a chance to win
exclusive product releases, epic promotions and massive DEW
surprises all year long. With the launch of MTN DEW SPARK, the
brand is kicking these promotions into high gear with a new "Revvv
Up Your DEW Den" contest. From now until September 27, consumers can enter to win weekly
grand prizes of custom MTN DEW SPARK gear – including a double ring
neon wall clock or 80-quart rolling cooler. And, even if you don't
live near a Speedway, fans can enter to win by visiting
www.yearofdew.com. Daily winners will also be selected to receive
their very own free case of 20oz MTN DEW SPARK – bringing an
exhilarating, racing-themed experience right to their home.
"We're very pleased to 'Do the Dew' in a big way this year at
Speedway, and the exclusive launch of MTN DEW SPARK at our stores
allows us to continue the great engagement with our customers who
'Do the Dew' as well," said Tim
Griffith, Speedway's President. "We are thrilled to
partner with MTN DEW to build on our outstanding, wide selection of
products offered, and to continue delivering a safe, convenient,
and personal shopping experience for our loyal customers."
To participate in the Year of DEW sweepstakes or to try MTN DEW
SPARK, DEW Nation can celebrate in the fast lane by visiting their
local Speedway stores or heading to www.yearofdew.com, including
official contest rules and eligibility. To find MTN DEW SPARK at
your participating Speedway location, visit
www.mountaindew.com/store-locator/.
Thirsty for more? Join the conversation by following
twitter.com/mountaindew.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo
North America Beverages, is the No. 1 flavored carbonated soft
drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW
exhilarates and quenches with every sip. In addition to the
original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW®
product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN
DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®,
MOUNTAIN DEW WHITE OUT®, MTN DEW® Label Series and new MTN DEW®
ZERO SUGAR. For more information, check out www.mountaindew.com,
www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $64 billion in net revenue in
2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales. Guiding PepsiCo is our vision to Be the Global Leader
in Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit www.pepsico.com.
About Speedway, LLC
Speedway is the nation's second
largest company-owned and -operated convenience store chain with
nearly 3,900 retail convenience stores across the United States. Headquartered in
Enon, Ohio, Speedway is a
subsidiary of Marathon Petroleum Corporation (NYSE: MPC). For
more information, visit www.speedway.com
Media Contacts:
Jillian
Galasso
jillian.galasso@pepsico.com
Simona Meynekhdrun
smeynekhdrun@golin.com
Marna Berlekamp, Marathon
Petroleum Corporation
meberlekamp@marathonpetroleum.com
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SOURCE PepsiCo