Big Dreams Bloom at the Macy’s Flower Show®
March 06 2023 - 12:45PM
Business Wire
Macy’s Flower Show featuring DIOR will sprout
at Macy’s Herald Square from Sunday, March 26 through Monday, April
10
This Spring, a dreamscape of fluffy clouds and whimsical floral
landscapes ring in the season of renewal at the 48th annual Macy’s
Flower Show® featuring DIOR. Transforming the main floor, balcony
and windows of the world-famous Macy’s Herald Square flagship store
in New York City, the floral escape blooms from Sun., March 26
through Mon., April 10, 2023. This year’s floral extravaganza will
transport guests to a dream-like city in the sky, as thousands of
plants, flowers and trees take root in the iconic store’s main
floor. The Macy’s Flower Show is free and open to the public during
store hours. Herald Square will be closed on Easter Sunday, April
9.
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the full release here:
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“This year’s Macy’s Flower Show will transport guests to the
garden of their dreams. Imaginative floral designs and divine
scents will come together and create an indescribable multi-sensory
experience,” said Will Coss, executive producer, Macy’s Flower
Show. "Escaping reality, this year’s spectacle leverages
gravity-defying and oversized elements to highlight the importance
of dreams and embracing child-like wonder. In partnership with
DIOR, a special showcase within this floral dreamscape will further
ignite the senses with the scents of their iconic fragrances
welcoming spectators during the magical two-week exhibition.”
Macy’s iconic floral spring tradition has enchanted generations
of fans with themed gardens that showcase thousands of live
flowers, plants, and trees from around the globe for almost five
decades. Native to many different landscapes, Macy’s Flower Show
offers visitors a unique opportunity to enjoy these florals
blooming in unison, in a spectacular showcase that offers a glimpse
into their home landscapes. Sprouting in unexpected settings, the
florals bloom on store countertops, in world-famous display windows
and specially designed architecture including bridges, columns, and
topiaries. The 2023 Macy’s Flower Show will be staged in distinct
fashion with playful, whimsical shapes, featuring several
gravity-defying elements. The renowned Broadway window displays at
Macy’s Herald Square will also create a magical paradise, packed
with florals in bright, inspiring tones.
DIOR Made With Love
DIOR is on a sustainability journey: from raw materials to
bottling, it’s all made with love.
DIOR invites Flower Show guests to embark on an incredible
journey to discover the savoir faire behind the Maison’s iconic
fragrances, including J’adore, Miss Dior, and Sauvage.
DIOR believes it is their responsibility to leave only beauty as
a legacy by working with their trusted suppliers to regenerate the
land from which they source raw materials with a lasting positive
impact on biodiversity and community. Located on the balcony level,
this exclusive floral journey will guide guests through DIOR’s
regenerative flower fields in Southern France, with content
opportunities, and exclusive personalization stations throughout
that will offer an array of customization options, including bottle
engraving, hand-painted fragrance bottles, MyABCDior charms, and
more.
Guests will also have the opportunity to attend a host of
special events during the two-week-long spectacle, such as
masterclasses with DIOR fragrance experts. Event highlights will be
available at macys.com/flowershow.
Macy’s Live
To share this year’s floral extravaganza with fans near and far,
Macy’s Live will bring viewers behind the scenes to get an
exclusive look at the magic that transforms a world-famous
department store into a lush, blooming garden. Two special episodes
will bring to life this beloved springtime tradition highlighting
the creative process and fragrance experience.
Tune in on March 28 and April 4 for interviews with the creative
teams responsible for the enchanting displays, including Macy's
designers and fragrance experts from DIOR. For additional
information on Macy’s Live, please visit Macys.com/MacysLive.
Fashion Institute of Technology
Macy’s is honored to continue a five-year partnership with the
Fashion Institute of Technology (FIT) for the 2023 Macy’s Flower
Show. This year, Macy’s has expanded the partnership to include
students from all majors and challenged them to work in
cross-functional teams to design a window display inspired by the
floral dreamscape of this year’s show. Students were then invited
to present their designs to Macy’s for the opportunity to learn how
to bring their creative concepts to life in an iconic 34th Street
window display. This year’s winning design was created by Naja
McCain, Hypnos Molina-Gameos, Anum Khawaja, Killian Faulkner, and
Lilliana Bifferato.
Floral Donation
Following the Macy’s Flower Show and as part of the company's
commitment to create a more sustainable future through its social
purpose platform Mission Every One, a variety of plants and trees
used in the show will be donated to the brand’s long-time nonprofit
partner, Henry Street Settlement.
For additional information about the 2023 Macy’s Flower Show
including a listing of DIOR Made with Love special events, please
visit macys.com/flowershow.
For media assets, please visit: macyseventmedia.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230306005669/en/
Christine Nealon, Ryan Gannon, Gabriella Boresi Macy’s External
Communications eventmedia@macys.com
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