The inaugural fundraising and awareness
campaign of the new multi-year partnership connects the power of
mentorship to more youth across the nation
TAMPA,
Fla., Jan. 10, 2023 /PRNewswire/ -- In
celebration of National Mentoring Month, Big Brothers Big Sisters
of America (BBBSA), the nation's preeminent one-to-one youth
mentoring organization, is thrilled to announce fundraising results
from Macy's holiday campaign. Under its social purpose platform
Mission Every One, committed to creating brighter futures
with bold representation for all, Macy's customers raised
$4.8 million to help fuel
life-changing mentoring experiences. The campaign marked the launch
of a multi-year partnership between BBBSA and Macy's.
Throughout the months of November and December 2022, Macy's customers donated online at
macys.com and by rounding up in-store purchases. The funds raised
will expand the reach of BBBSA's mentoring model, connecting more
young people with the transformative mentors and mentorship
experiences they need to reach their full potential. Fundraising
efforts engaged all 230+ Big Brothers Big Sisters agencies,
reaching 5,000 communities in all 50 states.
Last year, Macy's, Inc. introduced its social purpose platform –
a purpose-driven strategy called Mission Every One –
developed to build on the company's heritage of corporate
citizenship and to achieve positive societal change. Mission
Every One aims to create a brighter future with bold
representation for all. Through this work, the company will
strengthen communities by empowering the curiosity and confidence
of young people on their journey to become the leaders of tomorrow.
By 2025, Macy's, Inc. will give more than $125 million to nonprofit organizations whose
work is aligned with Mission Every One.
"Through Mission Every One, Macy's is committed to
creating a brighter future for all, and to breaking down barriers
to equity and representation barriers. Our new holiday fundraising
and awareness campaign with BBBSA, along with their mission to
empower young people through mentorship, has resonated so
profoundly with our customers and colleagues," said Bobby Amirshahi, senior vice president of
Macy's, Inc. Corporate Communications and head of Macy's community
and social impact work. "We are eager to see the fruits of this
holiday season's campaign in action, and for this relationship to
grow, continuing to inspire our communities."
"Together with Macy's, we have raised critical funds and
awareness for the important mentoring relationships that ignite the
power and promise of young people," said Artis Stevens, president and CEO, BBBSA. "We
look forward to continuing this partnership in 2023 and beyond,
creating further opportunities for youth, mentors, families and
their communities across the country to experience the impact of
mentorship."
In addition to the round up and giving campaign, to raise funds
for BBBSA, Macy's also launched a Macy's Thanksgiving Day
Parade® metaverse and NFT project experience, inviting the
web3 community to make a difference in the lives of others. The
initiative saw NFT collectors minting virtual gallery passes to
receive an OnCyber NFT gallery space. Fans who minted the virtual
gallery pass helped raise funds for BBBSA with 100 percent of the
$50 purchase price benefitting the
organization.
Macy's also raised awareness for BBBSA's mission through a
series of customer, colleague and community engagement initiatives
during the holiday season:
- Macy's Best Mentor, a nationwide BBBSA agency and Macy's
colleague-engagement program collected and highlighted stories of
workplace mentorship, including peer-to-peer guidance or reverse
mentorship. The program recognized inspiring colleagues and
volunteers for their positive impact in the workplace.
- Macy's x BBBSA Coffee Talk randomly matched
participating Macy's colleagues and Big Brothers Big Sisters
mentees ("Littles") for impactful micro-mentorship moments, which
provided opportunities for one-on-one conversations around career
readiness, as well as personal and professional growth.
- Select Macy's stores hosted customized holiday events for Big
Brothers Big Sisters Littles and volunteer mentors ("Bigs") in
their communities, including tree lightings, shopping and holiday
breakfast events, where participants were presented with holiday
gifts.
For more information about Macy's Mission Every One,
please visit macys.com/purpose. Join the conversation on
social by tagging @macys and @bbbsamerica.
About Big Brothers Big Sisters of
America
Founded in 1904, Big Brothers Big Sisters of America is the
largest and most experienced youth mentoring organization
in the United States. The
mission of Big Brothers Big Sisters of America is to create and
support one-to-one mentoring relationships that ignite the power
and promise of youth. Big Brothers Big Sisters' evidence-based
approach is designed to create positive youth outcomes, including
educational success, avoidance of risky behaviors, higher
aspirations, greater confidence, and improved relationships. Big
Brothers Big Sisters has over 230 local agencies serving more than
5,000 communities across all 50 states. For more information,
visit: www.bigbrothersbigsisters.org.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation's largest e-commerce platforms powered
by macys.com and mobile app, paired with a nationwide
network of stores, Macy's delivers the most convenient and seamless
shopping experience, offering great values in apparel, home,
beauty, accessories and more. Macy's gives customers even more ways
to shop and own their style through an off-price assortment at
Macy's Backstage and at our highly curated and smaller store
format, Market by Macy's. Each year, Macy's provides millions with
unforgettable experiences through Macy's 4th of July Fireworks® and
Macy's Thanksgiving Day Parade® and helps our customers
celebrate special moments, big and small. We're guided by our
purpose—to create a brighter future with bold representation—that
empowers more voice, choice and ownership for our colleagues,
customers and communities.
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SOURCE Big Brothers Big Sisters of America