The retailer's smaller concept store, "Bloomie's," is set to
open on November 17, 2022
NEW
YORK, Oct. 11, 2022 /PRNewswire/ -- Bloomingdale's today announced its second
"Bloomie's" store is set to open November
17, 2022 at the Westfield Old Orchard Mall. Bloomie's brings
the best of Bloomingdale's to a
smaller, highly curated store concept, with top brands featured
within each department, a new tech-enabled stylist service, and a
trendy dining experience at its new restaurant, bCafé.
Located in the greater Chicagoland area, the 51,000 square-foot
Bloomie's will be a style and service destination that allows for
guests to shop the brands they know and love, while discovering new
designers and trends each visit. In addition to men and women's
fashion, shoes and accessories, the store will feature impressive
fine jewelry and cosmetic departments, as well as an expansive home
collection with a robust assortment across categories including
luggage, tabletop, housewares, bedding, mattresses and more.
"Bloomingdale's has always been
a part of the Chicago area, and we
are incredibly excited to introduce Bloomie's to new and existing
customers," said Tony Spring, CEO,
Bloomingdale's. "While Bloomie's
is a new take on Bloomingdale's,
our guests will still be offered an assortment of contemporary and
luxury brands across men and women's fashion, home and beauty, but
with a fresh take on the shopping experience."
To celebrate the grand opening, guests can stop in for "10 Days
of Bloomie's," a series of holiday-inspired events and activations
happening throughout the store, starting November 17. Following the official ribbon
cutting and throughout opening weekend, Bloomie's is partnering
with No Kid Hungry to kick off the celebration. Shoppers will enjoy
interactive food trucks and carts from Garrett's Popcorn and No Kid
Hungry, as well as a DJ, holiday-themed photo booth, festive
fashion illustrations, shoe and apparel customizations, and a
custom "Medium Bloomie's Bag," as a gift with purchase.
On November 19, Bloomie's will
partner with the Kohl Children's Museum for an exclusive Santaland
experience. In addition to the interactive food trucks, DJ, and
customizations, those in-store can find Santa at the photo booth,
glam touch-up stations in beauty, and Brown Bear personalization at
Santa's workshop. The winter wonderland will return to Bloomie's on
December 3 and 10.
The holiday cheer will continue throughout the season, with
events including:
- Branded Activations: From November 21-23, a variety of brands will offer
exclusive experiences for customers, from customizations to
specialty restaurant events, and more. Complimentary events will
then continue throughout the holidays, with monogramming and
embroidery opportunities, cookie and cupcake giveaways, and endless
festive fun.
- Westfield x Bloomie's
Trolley: Starting on November 25
and continuing through the holiday season, families hop aboard
Santa's trolley, where they can go through the "Trolley Checklist"
to redeem a Bloomie's gift card.
- Fragrance Fair: From December
10-11, guests will find live holiday music, engraving,
customization, gift wrapping, and more. With a fragrance purchase
of $200, shoppers will also receive a
fragrance atomizer as a gift.
Bloomie's at Old Orchard is opening its doors with a holiday
extravaganza, but the store will continue to impress shoppers with
its expansive collection of designers and brands for guests to
discover. The highly curated list of vendors and personalized
services will cater to the needs and expectations of Bloomie's
customers, while also giving the opportunity to explore new and
exciting trends and products.
FRESH FASHION AT BLOOMIE'S
Bloomie's brings together
an approachable mix of the top designers customers already love,
with the emerging labels they need to know. Bloomie's customers
will discover men's and women's apparel including traditional,
contemporary, and advanced ready-to-wear, denim, intimates; along
with shoes, handbags, home, beauty, and accessories including
eyewear, and fine jewelry.
The "Gift Hub," located on the lower level, within Home, will
connect Bloomie's guests with stylists on guidance for everything
from gifting and home decor recommendations, registry assistance,
gift wrap, and more. The vast list of brands includes Tumi,
Asteria, Apotheke, Nest, Baccarat, Juliska, Michael Aram, Nambe, Waterford, Abyss, Jonathan Adler, Matouk, Sferra, All-Clad, Le
Creuset, Nespresso, and more.
Bloomie's will be a venue for innovation, with all new features
that enhance the customer experience. Already a cornerstone at
Bloomingdale's stores, stylists
will be at the core of the Bloomie's service-driven experience,
where they can provide human expertise and deliver personalized
recommendations to shoppers, empowered by technology. Bloomie's
will offer women's apparel from brands including 7 For All Mankind,
Frame Denim, L'agence, Rag & Bone, Canada Goose, Alice &
Olivia, Cinq A Sept, Maje, Sandro, Theory, Vince, Aqua, Aviator
Nation, and more. The store also features handbags from Allsaints,
Marc Jacobs, Proenza Schouler White
Label, See by Chloe, Tory Burch,
Cult Gaia, MCM, and more, as well as women's shoes from AGL,
Alexander Wang, Ganni, See By Chloe,
Staud, Sorel, Ugg, Sam Edelman, On
Running, Veja and more. Shoppers will also discover men's
apparel, shoes, and accessories from brands like AG Jeans, APC,
Joe's Jeans, John Varvatos, Theory,
Vince, Faherty, Peter Millar, Polo
Ralph Lauren, Moose Knuckles, Birkenstock, Hugo Boss, Sorel and more.
The store will also feature an exceptional beauty department,
with an elevated skincare, makeup, and fragrance from brands like
Augustinus Bader, Chanel, La Mer,
La Prairie, Sisley, Space NK,
Maison Francis Kurkdjian, Bond No.
9, Bvlgari, Byredo, Creed, Givenchy, Jo
Malone, Parfums De Marly, Tom
Ford, Valentino, Viktor & Rolf and YSL.
DESIGNED FOR DISCOVERY
Bloomie's location within Greater Chicagoland is a central location
for customers, whether they want to drop in while running errands,
or spend the day browsing new arrivals. The store interprets the
iconic Bloomingdale's aesthetic in
a fresh and unexpected way through innovative new design concepts.
The layout and flow of the store drives customer discovery, with
experiences like rotating trend shops on both levels that highlight
must-have items, and host activations.
With service top-of-mind, Bloomie's will offer customizations
and alterations directly in-store. Shoppers on-the-go will also
have the ability to "Buy Online, Pick Up in Store," and if there is
something not available at Bloomie's Old Orchard, Bloomie's
Stylists can order from Bloomingdale's stores and online to ensure
guests are always one click away from their favorite brands and
trends.
FOOD & FUN
Bloomie's at Old Orchard will feature
the new go-to restaurant for local residents, bCafé. The stylish,
elegant, and approachable dining experience offers light American
cuisine with a modern flair that incorporates local influences and
flavors throughout its menu. bCafé is perfect for those who need to
fuel up after a day of shopping or those local to the area looking
for flavorful food and cocktails that won't disappoint, or a taste
of the iconic Forty Carrots frozen yogurt.
For more information on the opening of Bloomie's at the
Westfield Old Orchard Mall, grand opening celebrations, and more,
please visit Bloomies.com, which go live on October 17.
About Bloomingdale's
Bloomingdale's is America's only
nationwide, full-line, upscale department store. A division
of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's
stores and 20 Bloomingdale's The Outlet stores,
in California, Connecticut, Florida,
Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey, New
York, Pennsylvania, Texas, and Virginia, along with
1 Bloomie's location in Virginia. In
addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
is celebrating its 150th anniversary this year. Be sure to
follow @bloomingdales on social media, become a Loyalist, and for
more information, or to shop any time,
visit www.bloomingdales.com
Contact:
bloomingdales@finnpartners.com
Jonathan Hamilton
jonathan.hamilton@bloomingdales.com
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SOURCE Bloomingdale's