As a part of its 150th Anniversary, Bloomingdale's will host PINK Yoga and PINK
Parties at select stores across the country on October 8
NEW
YORK, Sept. 29, 2022 /PRNewswire/ --
Bloomingdale's today announced its
continued commitment to support breast cancer awareness with its
annual Pink Campaign. In partnership with The Breast Cancer
Research Foundation (BCRF) and The Tutu Project, the leading
retailer will launch Give Pink, Get More, as well as host PINK Yoga
and PINK Parties in stores around the US on October 8th.
Over the past 18 years Bloomingdale's has raised over $16 million for breast cancer research through
its campaigns and partnerships with leaders within the cause. As a
part of its 150th anniversary, Bloomingdale's is hosting in-store events to
help in raising awareness and funds for those affected by breast
cancer.
"Since 1872 we have been proud to support causes that are
important to our customer and our community,'' stated Frank Berman, Executive Vice President, and
Chief Marketing Officer, Bloomingdale's. "The Pink Campaign is one that
we know our shoppers love to support, and we're so excited to bring
Pink Yoga and Pink Parties to stores around the U.S. Through our
partnerships with The Breast Cancer Research Foundation and the
Tutu Project, we are honored to continue to raise awareness and
funds in support of such an important cause."
Bloomingdale's Pink
Philanthropic Partners:
The Breast Cancer Research
Foundation is the largest private funder of breast cancer
research – and metastatic breast cancer research – worldwide and is
the highest-rated breast cancer organization in the country.
Through years of partnership, Bloomingdale's has provided funds to support
BCRF's goals in identifying new targets and developing new
treatments for those diagnosed with breast cancer.
The Tutu Project, founded by Bob
Carey, aims to bring cheer to breast cancer patients every
day, through financial and emotional support. The fundraising
campaign started with Bob Carey's
famous tutu that has been photographed around the world, and
featured within his book, TUTU. Most recently, Bob shot his iconic
tutu photos throughout Bloomingdale's 59th Street Flagship.
Pink Campaign In-Store and Online:
Give Pink, Get
More
Happening in-store and online, now through October 31. Those who enroll will be charged
$15 on their Bloomingdale's Credit Card, 100% of which will
fund research, support, and awareness for Bloomingdale's Pink partners. From 9/26-10/31,
card holders will earn $25 in rewards
for every $250 spent using their
credit card. Shoppers will then receive a give pink, get more card
worth up to $250 in their bWallet in
November.
PINK Yoga On Screen Event
Bloomingdale's will host PINK Yoga, live
from the retailer's 59th Street flagship
location on October
8th at 9:00 a.m. ET.
Those not in attendance will be able to follow along on
Bloomingdale's On Screen for
a morning flow with Sarrah
Strimel – founder of Damn Good Yoga, Co-Founder of A
Damn Good Life Breast Cancer Survivor, and former Broadway
Showgirl. Following the event, Tutu Project founder, Bob Carey will be hosting a book signing of his
book, TUTU.
Stores across the US will also be hosting their own PINK Yoga
events in partnership with local yoga studios. Attendees will
receive a pink yoga mat and gift bag, as well as a blk Water, which
was started by Jaqueline and Louise
Wilkie, when researching products and health aids to assist
their mother with her breast cancer diagnosis. Participating stores
include North Michigan,
Roosevelt Field, Short Hills,
San Francisco, Sherman Oaks, South Coast Plaza, Fashion
Valley, Boca, Tyson, and Bloomie's.
PINK Parties Across the Country
The party doesn't stop
at PINK Yoga. Participating stores across the country will host
PINK Parties throughout the afternoon on October 8th with DJ beats, pink themed
photo stations, pink aura readers, pink manicures, pink fashion
illustrations, and more.
As a part of its anniversary, Bloomingdale's is celebrating 150 years of
supporting causes that are important to its customers and its local
communities. In addition to the PINK Campaign, Bloomingdale's recently launched b the
change, a new platform that will define the next era of
social purpose. Through b the change, Bloomingdale's is redefining social good
through three pillars: b sustainable, b inclusive, b the
future.
Additional information on the Bloomingdale's PINK Campaign can be found at
https://www.bloomingdales.com/b/campaign/give-pink-get-more/breast-cancer-awareness/,
and information on local PINK Yoga and PINK Party events can be
found on Eventbrite in select markets.
About Bloomingdale's
Bloomingdale's is America's only
nationwide, full-line, upscale department store. A division
of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's
stores and 20 Bloomingdale's The Outlet stores,
in California, Connecticut, Florida,
Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey, New
York, Pennsylvania, Texas, and Virginia, along with
1 Bloomie's location in Virginia. In
addition, Bloomingdale's has an international presence
with a location in Dubai. Founded in 1872, the iconic retailer
is celebrating its 150th anniversary this year. Be sure to
follow @bloomingdales on social media, become a Loyallist, and for
more information, or to shop any time,
visit www.bloomingdales.com
About b the change:
As a company with a
150-year legacy, Bloomingdale's launched b
the change as an actionable program designed to build
a more equitable and sustainable future for its colleagues,
customers, and community. Through its three pillars, b
sustainable, b inclusive, and b the future,
Bloomingdale's will continue
to support philanthropic causes through campaigns, grants,
fundraisers, volunteer opportunities and more. Partners
include The Breast Cancer Research Foundation, Tutu Project, Child
Mind Institute, Donors Choose, No Kid Hungry, Thurgood
Marshall College Fund, Bloomingdale's x FIT Sustainable
Innovation Fund, and more. For more information on b
the change, visit
https://www.bloomingdales.com/c/b-the-change/
Contact: Bloomingdales@finnpartners.com
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SOURCE Bloomingdale's