America’s biggest celebration is set to
highlight the hero within saluting American bravery and optimism
with a jaw-dropping pyrotechnic display live from five barges
positioned on the East River in Midtown
In honor of the nation’s Armed Forces, “Macy’s
Salutes Those Who Serve” with a special charitable campaign to
support and empower veterans and military families from July 1 –
July 31
America’s biggest Independence Day celebration is back, live
from New York City as the 45th Annual Macy’s 4th of July Fireworks®
ignites the night. On Sunday, July 4th at approximately 9:25 p.m.,
Macy’s (NYSE:M) will commence a jaw dropping pyrotechnic salute to
American bravery and optimism in an incomparable barrage of color,
light, shape and sound. This year’s Macy’s Fireworks show will
launch more than 65,000 shells and effects from five barges
positioned on the East River centered in midtown, delighting New
York City spectators and a nationwide television audience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210610005278/en/
Macy’s 4th of July Fireworks® returns
live from New York City. Watch the star studded two-hour
entertainment special on NBC, Sunday, July 4th at 8 PM EST/PST.
(Photo: Business Wire)
“As America commemorates Independence Day, we are thrilled to
join the celebration with a spectacular Macy’s 4th of July
Fireworks display honoring the heroic spirit of our nation,” said
Will Coss, executive producer of Macy’s 4th of July Fireworks.
“Live from New York City, five barges positioned on the East River
will launch an epic celebration that will inspire a renewed sense
of hope and optimism among our fellow New Yorkers and viewers
nationwide.”
“The Summer of New York City is underway!” said New York City
Mayor Bill de Blasio. “New Yorkers have worked hard to fight back
COVID-19 and build a recovery for all of us. This summer, we can’t
wait to reconnect with the iconic events that make our city great.
These fireworks make us all proud to be New Yorkers and Americans,
and I’m looking forward to a joyful and safe viewing this
year.”
Macy’s 4th of July Fireworks first burst onto the New York City
sky with a special U.S. bicentennial show in 1976. Since then,
Macy’s Fireworks have grown in scale and artistry as they burst to
life over many of New York City’s waterways and neighborhoods. The
45th edition of Macy’s Fireworks is conceived, designed and
produced by Macy’s with Pyro Spectaculars by Souza. Designed to
ignite in synchronization to a patriotic musical score, the
25-minute display will feature a host of shells and effects in
dozens of colors and shapes including eclipsing fans, triple
linking rainbows, blue jellyfish with crackling tentacles and red,
white and blue waterfalls, creating dramatic effects a mile across
the river and from 1,000 feet in the air to the water’s edge.
A Hero’s Journey, The Musical Score
The musical score is the basis for the fireworks choreography
and this year it salutes the hero within – the spirit of optimism
and bravery of the American people. Patriotic classics such as “The
Star-Spangled Banner” and “America the Beautiful,” featuring guest
performances from The United States Army Field Band & Soldiers’
Chorus, mix with original instrumentals and a soaring rendition of
“Lift Every Voice and Sing” by Broadway Inspirational Voices;
creating a moving musical showcase for the pyro in the sky.
The score for Macy’s Fireworks will also feature music superstar
Tori Kelly singing a powerful rendition of Rodgers and
Hammerstein’s classic “You’ll Never Walk Alone” from the musical
Carousel. This tribute to everyday heroes will be the heart of this
year’s Macy’s Fireworks and will serve as the musical accompaniment
to the signature Macy’s Golden Mile moment of the spectacle, where
thousands of golden-hued shells create a dramatic cascade effect
1,000-feet in the air and more than a mile wide across the East
River.
The Best Views
On July 4th, Macy’s Fireworks may be viewed from the comforts of
home and any area with an unobstructed view of the sky above the
East River in Midtown. Public viewing locations will be set up and
managed by the NYPD. Viewing will be available for verified fully
vaccinated spectators on elevated portions of the FDR Drive in
Manhattan with entry points at East 23rd, East 34th and East 42nd
Streets. ADA/Special Needs public viewing for verified fully
vaccinated spectators will be accessible at the East 34th Street
entry point. Public viewing for non-vaccinated spectators will be
available along portions of the Queens, Brooklyn, and Manhattan
waterfronts. As health and safety regulations evolve, these changes
may impact the City’s public viewing plan, so spectators are
encouraged to check macys.com/fireworks for the most up-to-date
viewing information including entry details, health and safety
protocols and marine viewing.
A National Television Spectacle
Spectators from coast-to-coast will also have a front row view
of the pyro in the sky by tuning to NBC’s national broadcast of
Macy’s 4th of July Fireworks Spectacular (8-10 p.m. ET/PT, 7-9 p.m.
CT/MT, check local listings). The nation's No. 1 Independence Day
special will also feature performances from some of music’s
brightest stars including Black Pumas, Coldplay, OneRepublic, Reba
McEntire, and more.
Giving Back – Macy’s Salutes Those Who Serve
No Independence Day celebration would be complete without a
special tribute to members of the U.S. Armed Forces who work
tirelessly to defend and protect our freedoms. In addition to the
patriotic tributes during the Macy’s Fireworks display, once again
this year, Macy’s and its customers nationwide will come together
for a charitable giving program to support active duty military,
veterans and military families. During “Macy’s Salutes Those Who
Serve” campaign, which kicks off Thursday, July 1 and runs through
Saturday, July 31, Macy’s shoppers are invited to round up their
in-store purchases to the nearest dollar (up to $.99) and donate
the change, or donate online to support Blue Star Families and
Bunker Labs. One hundred percent of these donations will benefit
both charities evenly. For Blue Star Families, the campaign will
support programs like its Racial Equity Initiative, which deploys a
community-based model to improve the service experience for
military families of color through complimentary events, programs
and resources. For Bunker Labs, the campaign will support its
Entrepreneurship Workshop series, which helps veterans from
underrepresented populations, including Black, female, Latinx &
Asian American communities, launch and grow their businesses. Since
2013, Macy’s has helped raised more than $13 million for America’s
veterans and military families.
Special Thanks
Macy’s glittering spectacle is made possible in part by Cracker
Barrel Old Country Store®, GoBowling™, Green Giant®, Jennie-O, New
York Life, Ram Trucks, and is presented in partnership with the
City of New York. Spectators in New York City are encouraged to
enjoy the full Macy’s Fireworks experience by tuning in to radio
station 1010 WINS (via 1010 WINS-AM, or 1010 WINS on the AUDACY
mobile app) to hear the musical score to which the show is
choreographed.
#MacysFireworks
For more information on the 45th Annual Macy’s 4th of July
Fireworks including behind the scenes content, special
mini-documentaries, and more please visit macys.com/fireworks. In
addition, follow and participate in the excitement on various
social platforms via @macys and #MacysFireworks.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210610005278/en/
Orlando Veras Christine Olver Nealon EventMedia@macys.com
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