Macy’s honors National Pride Month with its
10th annual national Pride + Joy campaign that includes special
activations in celebration of WorldPride 2019 and Stonewall 50,
support for The Trevor Project, participation in Pride parades
nationwide, special in-store events, exclusive merchandise, and
more
Macy’s (NYSE:M) long-standing commitment to diversity, equality,
and inclusion is punctuated this June by its nationwide celebration
of National Pride Month. In support of its colleagues, customers
and communities, Macy’s 10th annual national Pride + Joy campaign
will celebrate WorldPride 2019 and the 50th anniversary of the
Stonewall uprising. Macy’s Pride + Joy campaign features special
partnerships with The Trevor Project and NYC Pride, participation
in Pride parades across the country, in-store special events, and
exclusive Pride-themed merchandise available at more than 150
Macy’s stores and on macys.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190521005849/en/
Macy’s celebrates WorldPride and
Stonewall 50 with its 10th annual national Pride + Joy campaign
featuring special Pride-themed products and a partnership with The
Trevor Project. INC and Epic Threads Pride apparel (Photo: Business
Wire)
“At Macy’s, diversity is a foundational value and part of how we
think, act and operate. It is reflected in our long-standing
commitment to fostering an inclusive culture and environment that
inspires, reflects and embraces our colleagues, customers and the
communities we serve,” said Shawn Outler, Macy’s chief diversity
officer. “Through our annual Pride + Joy campaign, Macy’s
celebrates National Pride Month as a testament to the power of
community to make all of our lives shine brighter.”
Macy’s is committed to diversity and inclusion in all areas of
business as evidenced by the company’s consistent achievement of a
100 percent score on the Human Rights Commission’s Corporate
Equality Index, the national benchmarking tool on corporate
policies and practices. It is also a core value that guides how the
company and its leadership operate. From LGBTQ representation in
national advertising and a diverse set of suppliers including
women, minority and LGBTQ-owned businesses to active and engaged
LGBTQ employee resource groups, and an inclusive customer bill of
rights that welcomes and protects all consumers, Macy’s reflects
the communities it serves.
WorldPride | Stonewall 50
As a platinum sponsor of NYC Pride, the official host of
WorldPride 2019 | Stonewall 50, Macy’s will participate in a number
of activities throughout June to celebrate “Millions of Moments of
Pride.”
To showcase, reflect and honor the beauty, struggle and strides
made by the LGBTQ community, Macy’s Herald Square will host four
unique murals created by renowned local and international artists
as part of the WorldPride Mural Project. The murals, to be unveiled
on June 6, will be on display inside Macy’s famed Broadway windows
at the flagship store at Herald Square through June 30.
Sharing insights with the community, Macy’s diversity leadership
will be highlighted via a special presentation during the
WorldPride Human Rights Conference taking place at New York Law
School on June 24. There, Macy’s will share its best practices on
how brands can embed diversity and inclusion into the way they
think, act and operate to consistently and genuinely reflect all
consumers.
Macy’s, Inc. will also join the NYC Pride Parade with 800
marchers and two floats, the Macy’s Pride + Joy float, which
debuted last year, and a brand new float created for colleagues
from Bloomingdale’s. In addition, Macy’s will have a festive
activation at Pride Island, the legendary NYC pier dance and
festival.
The Big Give Back – The Trevor Project
In support of LGBTQ youth in crisis, Macy’s Pride + Joy campaign
includes a nationwide give back component in partnership with The
Trevor Project. As the world’s largest suicide prevention and
crisis intervention organization for lesbian, gay, bisexual,
transgender, queer, and questioning young people, The Trevor
Project works to save young lives by providing support through free
and confidential programs, including TrevorLifeline, TrevorText,
and TrevorChat. They also run TrevorSpace, the world’s largest safe
space social networking site for LGBTQ youth, and operate
innovative education, research, and advocacy programs.
To help raise funds for Trevor’s important work, from June 1 –
June 17 at all Macy’s stores nationwide, shoppers can celebrate
Pride by giving back to The Trevor Project through Macy’s
charitable round-up program. As customers complete their in-store
purchases, they will be invited to round up to the nearest dollar
(up to $.99) and donate the change to The Trevor Project. These
donations will help support the organization’s mission of providing
crisis intervention and suicide prevention services. In select
markets including Chicago, Cincinnati, Houston, Lexington (KY), Los
Angeles, Minneapolis, New York City, San Francisco, Seattle, St.
Louis, and St. Petersburg (FL), the round-up campaign will be
extended through June 30 to coincide with Pride parade celebrations
in which Macy’s has a local presence.
Macy’s shoppers are also invited to support The Trevor Project
with style. Pride and its signature colors will be front and center
in the limited–edition, three-piece capsule collection by INC
International Concepts. Featuring gender-neutral t-shirts, tanks
and socks with rainbow detailing, throughout the month of June,
Macy’s will donate $4 of the purchase price of the INC t-shirt and
tank and $2 of the purchase price of the socks to The Trevor
Project. The pieces retail for $10 to $20 and will be available in
select stores and on macys.com/celebrate.
Pride Is Always in Fashion
Additionally, to help customers express their Pride, more than
150 Macy’s stores nationwide and macys.com will offer a celebratory
assortment of Pride-themed merchandise within Macy’s Pride + Joy
shops and via displays across the store. Bold colors and rainbows
adorn everything from clothing, jewelry, shoes, home accessories
and intimate apparel. Our best brands, including INC International
Concepts, Adidas, Calvin Klein, DKNY, Levi’s, Michael Michael Kors,
Polo Ralph Lauren, Under Armour, and more, have partnered with us
to create a unique mix of product.
March with Pride and Celebrate
Macy’s will also support its local colleagues at 24 Pride parade
celebrations across the nation, as part of this year’s Pride + Joy
campaign.
Macy’s is supporting its colleagues at Pride parades held in the
following cities:
- Phoenix, AZ – Sunday, April 7
- Miami, FL – Sunday, April 7
- Dallas, TX – Sunday, June 2
- San Juan, PR – Sunday, June 2
- Guam – Sunday, June 2
- Boston, MA – Saturday, June 8
- Los Angeles, CA – Sunday, June 9
- Columbus, OH – Saturday, June 15
- Portland, OR – Sunday, June 16
- Denver, CO – Sunday, June 16
- Houston, TX – Saturday, June 22
- St. Petersburg, FL – Saturday, June
22
- Cincinnati, OH – Saturday, June 22
- Minneapolis, MN – Sunday, June 23
- Lexington, KY – Saturday, June 29
- San Francisco, CA – Sunday, June
30
- New York City, NY – Sunday, June
30
- St. Louis, MI – Sunday, June 30
- Seattle, WA – Sunday, June 30
- Chicago, IL – Sunday, June 30
- San Diego, CA – Saturday, July 13
- Space Coast, FL – Saturday, September
28
- Orlando, FL – Saturday, October 12
- Atlanta, GA – Sunday, October 13
In addition, a host of special in-store Pride festivities will
highlight the latest fashions for customers, celebrate love and
equality, and help local charities reach new audiences, while
featuring guest appearances by local DJs, renowned chefs,
celebrities, drag performers and LGBTQ influencers. The Macy’s
Pride campaign will also be commemorated via curated advertising,
banners and window treatments at select stores nationwide. Macy’s
Herald Square, the company’s flagship, will kick-off the
festivities beaming with Pride as it lights up the night in rainbow
colors every evening in June.
Macy’s Pride Month special events will be held at the
following stores:
- Macy’s Beverly Center (Los Angeles) –
Thursday, June 6
- Macy’s Downtown Boston (Boston) –
Thursday, June 6
- Macy’s Polaris Fashion Place (Columbus)
– Saturday, June 8
- Macy’s Houston Galleria (Houston) –
Thursday, June 13
- Macy’s State Street (Chicago) –
Saturday, June 15
- Macy’s Southdale (Minneapolis) –
Saturday, June 15
- Macy’s Herald Square (New York City)
–Thursday, June 6; Thursday, June 20; Saturday, June 22; Sunday,
June 23; Tuesday, June 25
- Macy’s Union Square (San Francisco)
–Saturday, June 29
Pride Online – #MacysPride and macys.com/celebrate
Follow #macyspride across Twitter, Instagram and Facebook
to check out behind-the-scenes content, learn more about Macy's
Pride fashions, in-store events, regional parades, WorldPride
activations and Pride + Joy celebrations across the country.
Visit Macys.com/celebrate for the latest details on Macy’s Pride
campaign. The website features in-store event listings, as well as
background information on Macy’s national Pride partners including
The Trevor Project, and hosts an important PSA showcasing heartfelt
personal vignettes of hope and how the support of Trevor’s programs
helped LGBTQ youth in crisis. The PSA is introduced by and features
Jazz Jennings, the young transgender activist and star of the TLC
reality series, “I Am Jazz.”
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts,
please visit our online pressroom
at macysinc.com/news-media.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190521005849/en/
MEDIA CONTACTS:Orlando
Veras646-429-7450Orlando.Veras@macys.com
Christine Olver Nealon646-429-5713Christine.Nealon@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Mar 2024 to Apr 2024
Macys (NYSE:M)
Historical Stock Chart
From Apr 2023 to Apr 2024