DENVER, Aug. 21, 2020 /PRNewswire/ -- M.D.C. Holdings,
Inc. (NYSE: MDC) has announced that its Richmond American Homes
subsidiaries have enhanced their product offerings across the
country to help homebuyers adapt to the COVID-19 pandemic.
In spring of 2020, many schools and businesses moved their
operations online to help stop the spread of COVID-19, causing a
huge shift in the typical American lifestyle. Video chat systems
that were used minimally before became a vital part of everyday
life, while work wardrobes, to-go lattes and happy hours with
co-workers fell by the wayside. Working parents were suddenly
juggling conference calls while schooling their children in the
same space.
This massive lifestyle shift has had a big impact on housing
needs and the Richmond American Homes companies were quick to act,
though the change was not as difficult as one might suspect. The
homebuilders' tagline 'With us, it's personal' reflects their
long-time advantage in making this seamless adjustment:
personalization, or the flexibility to tailor a home to the
lifestyle of the individual buyer.
"Personalization has always been at the heart of what we do.
Not everyone who chooses a floor plan lives the same way. We
provide flex space and structural options that are coming in handy
as homebuyers reassess their needs," said Robert N. Martin, Senior Vice President and
Chief Financial Officer.
And needs have arisen, especially as school is set to resume
virtually in many places across the country over the next month.
One popular Richmond American floor plan, The Sunstone
(RichmondAmerican.com/SunstonePlan), addresses the need for a
home-centered lifestyle. Part of Richmond American's attractively
priced Seasons™ Collection, this home offers a standard study, plus
options to add a tech center off the great room, and a teen room in
place of the fourth bedroom that can serve as an extended workspace
or a home gym.
[SEE THE SUNSTONE FLOOR PLAN VIDEO]
Richmond American is also changing the layout of its model homes
to better reflect current lifestyle needs. What may have served as
a guest room before is now more likely to be a home gym, as more
people are choosing to work out at home. An office that was
previously furnished with a single desk may now show multiple
workspaces to give buyers a sense of how adaptable Richmond
American's floor plans are.
"Many homeowners are living in a home that no longer makes
sense for them and we want to offer solutions," said Heidi Sheldon, National Vice President of
Merchandising. "In addition to giving buyers the structural options
to build a home that works well for their lifestyle, we're showing
them ways to create beautiful spaces that reflect this cultural
shift. Our homes offer well-planned, multifunctional areas that can
be utilized as home offices, home schools, home gyms, playrooms and
teen spaces."
Homebuyers interested in exploring Richmond American's flexible
floor plans and range of structural options are encouraged to
search communities in their region on RichmondAmerican.com.
About M.D.C. Holdings, Inc.
Operating under the name Richmond American Homes, MDC's
homebuilding subsidiaries have built more than 210,000 homes since
1977. Among the nation's largest homebuilders, MDC's subsidiary
companies have operations in Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah,
Virginia and Washington. Mortgage lending, plus insurance
and title services are offered by the following MDC subsidiaries,
respectively: HomeAmerican Mortgage Corporation, American Home
Insurance Agency, Inc. and American Home Title and Escrow Company.
M.D.C. Holdings, Inc. is traded on the New York Stock Exchange
under the symbol "MDC." For more information, visit
MDCHoldings.com.
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SOURCE M.D.C. Holdings, Inc.