Well+Good Launches Its Fifth Annual ‘United States of Running’ Program
October 07 2020 - 8:00AM
Well+Good, a leading health and wellness media brand known for its
journalistic approach and commitment to creating inclusive content
accessible to all, announced today the launch of its 5th Annual
‘United States of Running’ training program. Led by Nike Master
Trainer Traci Copeland and sponsored by Bose, the program includes
two five-week training programs for running a 5K or 10K race, and
culminates in a virtual race on November 7, 2020.
Kicking off in early October, readers will sign up to receive
weekly training plans, preparing them for a 5K or 10K distance
race. Developed by Copeland, both programs will help runners,
ranging from beginner to experienced, cross the virtual finish
line. Throughout October, Well+Good’s signature video series,
Trainer of the Month Club, will feature Copeland coaching viewers
on how to complete the cross-training portion of the ‘United States
of Running’ program.
With gyms closed and major races like the New York City Marathon
cancelled, a recent survey of Well+Good readers found that
respondents will continue to participate in at-home workouts even
after businesses reopen. The ‘United States of Running’ program
empowers participants to continue their fitness journey, no matter
their location.
“This year has demonstrated the importance of community,” said
Kate Spies, General Manager of Well+Good. “Providing an accessible
outlet for our readers to get fresh air and endorphins is one small
way Well+Good can help our audience stay active when many of the
traditional methods are unavailable to them. Training together from
a distance will help us all stay motivated to cross the virtual
finish line on November 7.”
Readers can sign up for the program here. Well+Good staff will
track their training journey on Instagram @iamwellandgood using the
hashtag #unitedstatesofrunning throughout the program. To learn
more, visit https://www.wellandgood.com/.
About Well+Good: Well+Good is a leading
health and wellness media brand known for its journalistic approach
to content and ahead-of-the-curve trend-spotting. Well+Good is
committed to creating inclusive content that makes health and
wellness accessible to all and aims to amplify different
perspectives, experiences, and stories. The female-founded company,
bootstrapped since its debut in 2010, has been recognized as a
vertical media leader and was named to Fast Company's 2018 Most
Innovative Companies list. The brand also creates high-quality
consumer events, including its Well+Good Talks and Well+Good
Retreats series. For more information, visit
www.wellandgood.com.
About Leaf Group:Leaf Group Ltd. (NYSE: LEAF)
is a diversified consumer internet company that builds enduring,
creator-driven brands that reach passionate audiences in large and
growing lifestyle categories, including fitness and wellness
(Well+Good, Livestrong.com and MyPlate App), and home, art and
design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media ContactsSharna DadukVice President,
Communicationssharna.daduk@leafgroup.com
Susan TurnerDirector of PR, Fitness &
Wellnesssusan.turner@leafgroup.com
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