CINCINNATI, May 27, 2021 /PRNewswire/ -- Kroger Health,
the healthcare division of The Kroger Co. (NYSE: KR), is launching
a new effort to incentivize more Americans to get the COVID-19
vaccine. The #CommunityImmunity giveaway campaign will start
next week and provide individuals, including customers and
associates, the opportunity to win life-changing prizes like one of
five $1 million payouts and 50
chances to win free groceries for a year.
The program comes after a collaboration with the Biden
Administration to encourage increased vaccinations as part of the
national push to have at least 70% of U.S. adults with at least
their first dose by July 10.
"The faster we reach community immunity, the sooner we can all
get back to enjoying backyard barbecues, live music and gathering
for special occasions," said Rodney
McMullen, Kroger's chairman and CEO. "We greatly appreciate
President Joe Biden's leadership and
partnership with the private sector to increase vaccinations among
the U.S. population, especially people of color and individuals
under age 30. As an employer, grocery provider, and community
partner, the #CommunityImmunity giveaway is another way we
are doing our part to help America recover from the public health
crisis and safely return to normal."
As of today, the Kroger Health organization's pharmacists, nurse
practitioners, and healthcare technicians have distributed more
than 4.6 million COVID-19 vaccines — and that number continues to
grow daily.
Kroger Health will announce prizes, official rules, and
eligibility next week for the #CommunityImmunity giveaway.
Prizes will include five $1 million
giveaways for a total of $5 million
and 10 free groceries-for-a-year giveaways each week for five
weeks, totaling 50 winners.
"To vaccinate more Americans and help bring this pandemic to an
end, we all have to do our part, and it's exciting that Kroger is
using innovative tactics to encourage vaccinations among its
millions of customers across the country," said Ian Sams, Deputy Assistant Secretary for Public
Affairs at the U.S. Department of Health and Human Services (HHS).
"Businesses like Kroger are stepping up to the plate to encourage
vaccinations, as we pursue President Biden's goal of having 70% of
adults with at least their first dose by Independence Day."
About Kroger Health
Kroger Health, the healthcare
division of The Kroger Co., is one of America's leading retail
healthcare organizations, with over 2,200 pharmacies and 220
clinics in 35 states serving more than 14 million customers. Our
organizational team of 22,000 healthcare practitioners - from
pharmacists and nurse practitioners, to dietitians and technicians
– are committed to helping people live healthier lives. We believe
in practicing at the top of our licenses and enabling "food as
medicine" to help prevent or manage certain diseases. We are
dedicated to providing testing and wellness services to help
Americans combat the COVID-19 crisis. Learn more at
www.krogerhealth.com.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: to Feed the Human Spirit™. We are,
across our family of companies, nearly half a million associates
who serve over nine million customers daily through a seamless
digital shopping experience and 2,800 retail food stores under a
variety of banner names, serving America through food
inspiration and uplift, and creating #ZeroHungerZeroWaste
communities by 2025. To learn more about us, visit
our newsroom and investor relations site.
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SOURCE The Kroger Co.