CHICAGO, July 14, 2020 /PRNewswire/ -- Home Chef, one
of the leading meal kit delivery companies with 3.5 million meals
delivered each month, announces a new collaboration with Impossible
Foods. Each week, Home Chef will offer several recipes where
customers can choose to swap out traditional animal-based proteins
for the award-winning, plant-based Impossible Burger as part of its
"Customize It" feature.
"Variety and innovation have always been key parts of Home
Chef," said Pat Vihtelic, Home
Chef's CEO and Founder. "With the launch of Impossible, we are
providing our customers more ways to enjoy our weekly recipes and
be on the forefront of the trend towards eating more plant-based
foods."
The Impossible Foods collaboration adds to Home Chef's
continuously growing versatility. Home Chef's online menu features
19 different recipes that change weekly including 15-minute meals,
Oven-Ready meals, entrée salads, and Grill-Ready meals on top of
its classic recipe options and protein packs.
Impossible Foods' flagship product, the Impossible Burger, will
be offered in a convenient 12-ounce package of ground meat.
Impossible Burger cooks, tastes, and sizzles just like ground beef,
and can be easily substituted in any recipe that otherwise calls
for ground beef from cows. In a home usage study conducted on
behalf of Impossible Foods, 70% of consumers who cooked with
Impossible Burger thought the taste was comparable to or better
than ground beef from cows and 77% thought it sizzled like ground
beef from cows.
Each 4-ounce serving of Impossible Burger has 19 grams of
protein, 0mg of cholesterol, 14 grams total fat, 8 grams saturated
fat, is high in iron and is made without antibiotics or animal
hormones. Impossible Burger is packed with nutrients and versatile
in all ground meat recipes, including stews, chili, sauces,
braises, minces, meatballs, meat pies or any other beefy menu item.
It's easy to cook on an outdoor BBQ grill, flat top, Instant Pot,
high speed oven, steamer or sauté pan.
"At Impossible Foods, we've long intended to make the Impossible
Burger available anywhere that food is sold, including through meal
kits," says Dan Greene, SVP of US
Sales at Impossible Foods. "We're thrilled to share that the
Impossible Burger is now on the Home Chef menu, so that cooks
everywhere can conveniently try out new recipes with our delicious
meat made from plants."
Home Chef's 'Customize It' feature allows customers more
flexibility by offering the option to swap, upgrade and double up
on proteins, add protein to vegetarian meals, and choose how many
servings of each recipe.
A selection of recipes that will offer the Impossible Burger
customization include: Basil Pesto Ground Beef Lettuce Wraps
with red peppers, Cheese Tortellini with Spicy Pork Ragout &
Parmesan 15-minute meal, Chipotle BBQ Cheddar Turkey
Meatballs, French Onion-Crusted Beef Meatloaf with Peas &
Peppers Oven-Ready meal, Hawaiian Turkey Burger with
Sriracha-roasted sweet potatoes, Mushroom and Swiss Beef
Cavatappi with Bacon & Green Onions 15-minute meal, Pork
Tacos and Chili Lime Slaw Oven-Ready meal, Stroganoff Pork
Meatballs with Potatoes & Peas Oven-Ready meal,
Vietnamese Pork Meatballs in butter lettuce cups, and
more.
About Home Chef
Home Chef is one of the largest meal kit delivery
companies in the U.S., with over 3.5 million meals delivered each
month. Founded in 2013, Home Chef offers fresh, pre-portioned
ingredients and easy to follow recipes delivered weekly and is
designed for anyone to be able to cook and everyone to enjoy.
The Chicago-based company delivers nationwide. For two years
running, Home Chef has been rated #1 in customer satisfaction among
leading meal kit companies, according to Market Force Information
U.S. Grocery Benchmark Study. Home Chef is a subsidiary of The
Kroger Co. (NYSE: KR). Find out more and get cooking
at www.homechef.com. Follow us
on Twitter, Instagram and Facebook for
updates and inspiration.
About Impossible Foods
Based in California's Silicon
Valley, Impossible Foods makes delicious, nutritious meat and dairy
products from plants — with a much smaller environmental footprint
than meat from animals. The privately held food tech startup was
founded in 2011 by Patrick O. Brown,
M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes
Medical Institute investigator. Investors include Mirae Asset
Global Investments, Khosla Ventures, Bill
Gates, Google Ventures, Horizons Ventures, UBS, Viking
Global Investors, Temasek, Sailing Capital, and Open Philanthropy
Project. More information at
www.impossiblefoods.com/media.
MEDIA CONTACTS:
Megan Martin
Page One Public Relations
megan@pageonepublicrelations.com
773.517.1826
Natalie Stanichuk
Page One Public Relations
natalie@pageonepublicrelations.com
312.420.2225
Rachel Soeharto
pr@impossiblefoods.com
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SOURCE Home Chef