HOUSTON, Oct. 20, 2020 /PRNewswire/ -- Kraton Corporation
(NYSE: KRA), a leading global producer of styrenic block copolymers
and sustainable biobased pine chemicals, announces the launch
of its Ellamera brand for the health and beauty industry. The
portfolio of hydrogenated styrene/isoprene copolymers and
hydrogenated styrene/butadiene copolymers enables formulators to
transform oil-based ingredients into cosmetic products that provide
an exceptional sensory experience.
Kraton will host an informational webinar with SpecialChem on
Tuesday, Nov. 10 at 9am EST. Attendees will learn more about the
Ellamera range of oil modifiers, including product features and
benefits and processing guidelines, as well as how Ellamera can
support formulation efforts. To register for this online event,
sign up on https://bit.ly/3jIl7EP.
"Ellamera products enable formulators to create unique,
customized solutions that elevate results and improve the overall
experience," said Bob Hall, Senior
Director, Global Marketing, Kraton. "Our copolymers deliver
excellent oil retention and water resistance for high-performing,
long-lasting cosmetics."
The Ellamera product line offers multiple grades, with varying
features that can alter oil-based products in different ways. Each
grade provides distinct properties designed to enhance the latest
trends in health and beauty. Enabling diverse rheological profiles,
Ellamera products enhance the flexibility to expand beyond typical
cosmetic offerings. When dissolved into oil, they allow for highly
transparent, glossy and moisture-resistant products.
Ellamera products can alter the rheology of base ingredients,
allowing formulators to achieve results for a wide range of
formulations while still delivering a tactile experience. When
dissolved in a wide variety of synthetic, polar, ester or natural
oils, they facilitate the transformation of these oils into clear,
thicker, shear thinning, thixotropic and film-forming gels that
meet a multitude of formulator and market needs.
Ellamera products may be used as a gelling agent or to
complement other ingredients. By increasing the oil phase's
viscosity and enabling film-forming abilities with high clarity,
formulators may reduce the number of ingredients required for
optimal effect.
For more information, visit www.ellamera.com.
About Kraton Corporation
Kraton
Corporation (NYSE: KRA) is a leading global sustainable producer of
specialty polymers and high-value biobased products derived from
pine wood pulping co-products. Kraton's polymers are used in a wide
range of applications including adhesives, coatings, consumer and
personal care products, sealants, lubricants, medical, packaging,
automotive, paving and roofing applications. As the largest global
provider in the pine chemicals industry, the company's pine-based
specialty products are sold into adhesives, roads and construction
and tire markets, and it produces and sells a broad range of
performance chemicals into markets that include fuel additives,
oilfield chemicals, coatings, metalworking fluids, lubricants,
inks, flavors and fragrances and mining. Kraton offers its products
to a diverse customer base in numerous countries worldwide. Kraton,
the Kraton logo, and Ellamera are all trademarks or
registered trademarks of Kraton Corporation, or its
subsidiaries or affiliates, in one or more, but not all
countries.
Media Contact: Thao Pham; T: (281) 770-1380
Investor Relations Contact: Gene
Shiels; T: (281) 504-4886
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SOURCE Kraton Corporation