CHICAGO, Sept. 28,
2023 /PRNewswire/ -- Goodnites® announced its
Bedwetting Underwear was named as a winner in Good
Housekeeping's 2023 Best Parenting Awards in the Diapering
Dynamos category. The full list of awards can be found on
goodhousekeeping.com/parentingawards2023.
Since inventing the absorbent bedwetting underwear category
nearly two decades ago, Goodnites has been committed to empowering
kids to have a dry night's sleep to wake up feeling awesome!
Goodnites is the #1 bedwetting underwear* brand in the category,
offering discreet, absorbent products specifically designed to
comfortably fit and provide protection against leaks for children
up to 140 lbs., who are potty-trained, but still experience
nighttime bedwetting. Goodnites helps kids have up to 100%
leak-free nights, no matter how they sleep.
Goodnites is also dedicated to supporting the Autism and ADHD
communities by providing outstanding products in a wide range of
sizes, destigmatizing bedwetting, and raising awareness for the
needs of families with neurodivergent children who experience
bedwetting. To better serve the needs of these children, Goodnites
launched a dedicated XL size in 2021. Following this launch,
consumer data showed that the second largest group of XL buyers
were parents of children with disabilities. Goodnites is a proud
partner of the Autism Society of America to raise awareness for the
needs of families with children with Autism who experience
bedwetting, give parents and children the comfort that they are not
alone, and help mitigate the embarrassment associated with
bedwetting. This past spring, Goodnites unveiled a resource hub on
their website to provide bedwetting education and tools for
families in the ADHD and Autism communities with contributions from
the Autism Society of America.
Visit Goodnites.com to learn more, find the right product for
your family's unique needs, and discover how awesome days start
with Goodnites. Follow @goodnites on Instagram, @goodnites on
Facebook, and @goodnitesbrand on TikTok.
*Youth pant category share data
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and
an understanding of people's most essential needs, we create
products that help individuals experience more of what's important
to them. Our portfolio of brands, including Huggies, Kleenex,
Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups,
GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold
No. 1 or No. 2 share positions in approximately 80 countries.
We use sustainable practices that support a healthy planet, build
strong communities, and ensure our business thrives for decades to
come. We are proud to be recognized as one of the World's Most
Ethical Companies(R) by Ethisphere for the fifth year in a row. To
keep up with the latest news and to learn more about the company's
150-year history of innovation, visit kimberly-clark.com.
[KMB-B]
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SOURCE Kimberly-Clark Corporation