Jeong and Cottonelle® are searching for those
bold enough to talk openly and honestly about their down there
situation in exchange for a $10,000
cash prize to normalize these conversations and show how
Cottonelle® can be a solution
CHICAGO, June 28,
2023 /PRNewswire/ -- Cottonelle® is partnering with
actor, comedian, and former physician, Ken
Jeong, to help spread awareness for down there care and
ignite a search for consumers willing to share their situation down
there. The Kimberly-Clark U.S. brand is expanding its traditional
advertising methods to introduce a new type of advertising -
"Assvertising" - to show Cottonelle® understands people's unique
situation down there and ensure consumers have the confidence to
seek out care with Cottonelle®. With Jeong as its first-ever
"Assvertiser", Cottonelle® will select four individuals to also
become brand ambassadors ("Assvertisers") in exchange for
Other toilet paper brands solely talk about being soft and
strong, while Cottonelle focuses on real consumer needs the brand's
suite of products help address (such as hard-to-clean, sensitive,
steamy or swampy) instead of having people just deal with
uncomfortable situations. The brand believes everyone deserves the
right kind of care down there and understands many people can be
embarrassed to discuss their own needs. That's why Cottonelle® has
partnered with Ken Jeong to talk
directly to consumers about their needs and identify its first-ever
team of Assvertisers.
To apply to be an Assvertiser, consumers can visit
cottonelle.com/assvertiser now through July
26 and submit a video personally describing their down there
situation in a clever but clean way, i.e., "my down there is
messier than text messages after midnight."
- Four applicants will be selected as a Cottonelle® Assvertiser,
one to represent each of the most common down there situations -
steamy, sensitive, hard to clean, and swampy. Assvertisers will be
notified if they are chosen via email in mid-August, 2023.
- Assvertisers will receive $10,000
each and become a literal walking billboard - wearing an exclusive
pair of Cottonelle® joggers in public this summer and encouraging
consumers to talk more openly about down there care by creating
social content for the brand in their joggers.
- Assvertisers will be expected to strut their joggers in public,
develop social content, start down there care conversations and
more.1 For more details visit
"I encourage you to apply to join me as a Cottonelle
Assvertiser," said Ken Jeong.
"Everyone, everywhere has a down there situation, whether they want
to admit it or not. As a former doctor, I want to encourage you to
share your story, because what you're experiencing is most likely
normal! Through this partnership with Cottonelle®, I hope to show
you why we should open up about these issues, and so everyone can
find Cottonelle® products that work for their down there."
"Many consumers don't understand that they can find solutions to
their down there situation in the toilet paper aisle," said
Elizabeth Metz, North American Vice
President of Cottonelle® at Kimberly-Clark. "Cottonelle® has a full suite of
products that speak to the various situations all of our down
theres have, whether we are steamy, sensitive, hard to clean, or
swampy, and we hope our first-ever Assvertisers can help us
normalize the conversation around down there care and shine light
on the solutions."
Earlier this year, Cottonelle launched the Cottonelle®
DownThereCare™ creative campaign, featuring four TV spots
highlighting characters who are talking about their individual
needs to spotlight how its products address real consumer "down
there" needs in addition to delivering on category norms like
softness and strength.
Kimberly-Clark (NYSE: KMB) and its trusted brands are
an indispensable part of life for people in more than 175
countries. Fueled by ingenuity, creativity, and an understanding of
people's most essential needs, we create products that help
individuals experience more of what's important to them. Our
portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No.
2 share positions in approximately 80 countries. We use sustainable
practices that support a healthy planet, build strong communities,
and ensure our business thrives for decades to come. We are proud
to be recognized as one of the World's Most Ethical Companies® by
Ethisphere for the fifth year in a row. To keep up with the latest
news and to learn more about the company's 150-year history of
innovation, visit kimberly-clark.com.
Ken Jeong has
established himself as one of today's top comedic stars. Jeong can
be seen in the film FOOL'S PARADISE as well as on FOX "Kensday" on
the Emmy-nominated hit "The Masked Singer" & as host &
producer of "I Can See Your Voice." He will soon be seen in the
second season of AppleTV+'s hit "The Afterparty," hitting the
platform on July 12th. He starred
& created his eponymous sitcom "Dr. Ken," played Sénor Chang on
"Community" & the iconic Mr. Chow in THE HANGOVER franchise.
Other credits include "The Pentaverate, "Murderville," "The
Office," "Entourage," "Curb Your Enthusiasm," his standup special
"You Complete Me, Ho," & films CRAZY RICH ASIANS, KNOCKED UP,
ROLE MODELS, TRANSFORMERS 3, PINEAPPLE EXPRESS, STEP BROTHERS &
the Oscar-nominated OVER THE MOON.
1 NO PURCHASE NECESSARY. Void where
prohibited. Open to legal residents of the U.S. and D.C. 18+.
Contest begins 6/28/2023 at
12:00:00 a.m. ET and ends on
7/26/23 at 11:59:59 p.m. ET. **Total ARV of all Prizes
$41,200 USD. Odds of winning depend
on the total number of eligible entries received. **Subject to
additional restrictions in Official Rules at
www.cottonelle.com/en-us/assvertiser. Sponsor: Kimberly-Clark
Corporation. Administrator: Fooji Inc.
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SOURCE Kimberly-Clark Corporation