NEENAH, Wis., Sept. 15, 2020 /PRNewswire/
-- Kimberly-Clark® and its North American
Huggies® brand are asking consumers to join them during
National Diaper Need Awareness Week, September 21 - 27, 2020, by taking action to help
end diaper need in America.
Diaper need is the lack of a enough supply of diapers to help
keep a baby or toddler clean, dry, and healthy, and it is a
recognized public health issue that impacts the physical, mental,
and economic well-being of U.S. children and families. Diaper need
can result from poverty, unexpected life hardships, natural
disasters, and so much more. Together with the National Diaper
Bank Network (NDBN), Huggies is helping struggling families secure
this basic need of clean, dry diapers for babies and toddlers.
Throughout the month of September, Huggies will donate* a case
of diapers for every specially marked package purchased at Walmart,
helping to ensure all babies have access to clean diapers and other
basic necessities required for them to thrive and reach their full
potential.
A nationwide study conducted by the NDBN and Huggies helped
reveal the facts on diaper need in the U.S.:
- One in three U.S. families reported experiencing diaper
need.
- Nearly three in five families experiencing diaper need reported
missing work or school due to lack of access to clean diapers
needed for childcare services.
- Families reporting diaper need encompass a wide array of ages,
racial groups and income levels. Of those in diaper need, 96
percent are under 45 years of age with the majority between 25 to
34 years of age.
- Of those in need, two-in-five families said they stretch the
use of diapers by keeping a child in the same diaper longer, which
can increase a child's risk for skin irritation and other serious
side effects.
"Diapers are a basic necessity for every baby and toddler," said
Joanne Goldblum, CEO of the National
Diaper Bank Network. "With the support of our founding sponsor
Huggies, the National Diaper Bank Network and our member programs
are changing lives of children and families by working to end
diaper need. They also need immediate help to do what they do.
Particularly because the COVID-19 crisis has caused an unprecedent
number of families to turn to diaper banks for support."
With five million children in the U.S. aged three or younger
living in poor or low-income families, National Diaper Need
Awareness Week aims to draw attention to the issue of diaper need
in the U.S. This week was created to provide individuals,
organizations, communities, and elected officials the opportunity
to engage in real talk and simple actions.
"Raising awareness for diaper need is more important than ever
before given the COVID-19 crisis," said Robert Raines, Huggies North America general
manager. "Huggies is dedicated to helping parents provide
essentials needed to ensure all babies thrive and get the best
care. 2020 will mark our biggest donation year to the NDBN in the
brand's history through our #HelpingHugs campaign, and we look
forward to continue to find more ways to help."
There are several ways to participate in National Diaper Need
Awareness Week:
- Host a physical or virtual diaper drive
- Volunteer at a local diaper bank
- Request proclamations from elected officials
- Engage on social media or share posts from The National Diaper
Bank Network by using and/or following the hashtags #EndDiaperNeed
and #HelpingHugs
- Make a monetary donation to the National Diaper Bank Network or
support a local diaper bank in your community
- Purchase a specially marked box of Huggies at Walmart during
the month of September and Huggies will donate* a pack of diapers
to the National Diaper Bank Network
The National Diaper Bank Network member diaper banks help
families in all 50 U.S. states, the District of Columbia and Puerto
Rico. To find a diaper bank near you, please visit the
Member Directory at NationalDiaperBankNetwork.org.
About the National Diaper Bank Network
The National
Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to
eliminating diaper need in America, by leading a national movement
to help meet the basic needs of all babies and their
families…including access to clean, dry diapers and other material
goods. Founded in 2011 with the support of Huggies®, the network
raises national awareness of diaper need (#DiaperNeed) and supports
the development and expansion of diaper banks in communities
throughout the country. Its active membership includes more than
200 diaper banks, diaper pantries, and food banks located in all 50
U.S. states, the District of
Columbia and Puerto Rico.
More information on NDBN and diaper need is available at
www.nationaldiaperbanknetwork.org, and on Twitter (@DiaperNetwork),
Instagram (@DiaperNetwork) and
Facebook (facebook.com/NationalDiaperBankNetwork).
About the Huggies® Brand
For more than 40 years,
Huggies has been helping parents provide love, care and reassurance
to their babies. From developing innovative everyday products,
to diapers and wipes donations, to partnering with NICU nurses to
develop diapers and wipes, Huggies promises to ensure all babies
get the care they need to thrive. For more information on Huggies,
please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what's important to them.
Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share
position in 80 countries. We use sustainable practices that support
a healthy planet, build stronger communities, and ensure our
business thrives for decades to come. To keep up with the latest
news and to learn more about the company's 148-year history of
innovation, please visit Kimberly-Clark.com.
[KMB-B]
*For every specially marked HUGGIES brand diaper product
purchased between 9/1/20 and 9/30/20,
HUGGIES will donate a pack to the National Diaper Bank Network, up
to five million diapers.
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SOURCE Kimberly-Clark Corporation