BATTLE CREEK, Mich.,
Feb. 18, 2020 /PRNewswire/
-- Plant-based eating just got meatier – and more fun. From
the longtime category leader MorningStar Farms®, Incogmeato™ by
MorningStar Farms® is a delicious new line of next-generation
plant-based protein that looks, cooks and tastes just like
meat.
Ahead of grilling season, Incogmeato™ is debuting its new,
ready-to-cook plant-based Burger Patties, Original Bratwurst and
Italian Sausage with complete protein. Masquerading as meat,
Incogmeato™ tricks your taste buds with its meat-like experience
and flavors from natural sources.
Starting this March, people can find Incogmeato™ Burger
Patties in the fresh meat case at retailers including select
Kroger, Meijer, Albertsons, Safeway, Stater Bros., and Weis, Price
Chopper and coming soon to foodservice nationwide.
The Burger Patties, Original Bratwurst and Italian Sausage are
made with non-GMO soy and have 100% plant-based protein making them
a must-have when that meat craving strikes. Take it from a cow with
a bowler hat, mustache and monocle, Incogmeato™ is the most
ingenious way to eat more plant-based protein, help the planet or
just try something new. It's no secret Americans are embracing
eating less meat, and the new Incogmeato™ line from the
plant-based category leader for more than 40 years delivers on the
brand mission to make meatless eating more accessible for
everyone.
"Our great-tasting, ready-to-cook Incogmeato™ lineup offers the
most meat-like experience yet. Our Burger Patties, Original
Bratwurst and Italian Sausage are the first of many new plant-based
foods coming this year from Incogmeato™ so that people who are
looking to sneak more plants on their plate can do so deliciously,"
said Sara Young, General Manager,
Plant-Based Proteins at Kellogg Company.
SUMMER GRILLING JUST GOT HOTTER
The Incogmeato™ lineup
with complete protein will get even juicier just in time for
summer:
- Incogmeato™ Burger Patties — Hold the beef! These Burger
Patties sizzle and sear just like meat and include 21 grams of 100%
plant-based protein making them a go-to for when you're craving a
burger. The patties are a good source of iron, vitamin B12 and an
excellent source of protein. See nutrition information for total
fat and saturated fat content.
- Incogmeato™ Original Bratwurst — Toast the buns and
grill the onions because Original Bratwurst is bringing the savory,
satisfying taste of real pork, but without the pig.
- Incogmeato™ Italian Sausage — The sizzle, snap, and
spice of these Italian Sausages will have you calling your Nonna
about Sunday night supper. Throw it on the grill, in the pan, or on
a pizza, and this sausage will have you coming back for more.
To learn more about Incogmeato™ by MorningStar Farms®, visit
Incogmeato.com and follow us on social media @IncogmeatoUS
on Instagram and Facebook, and @Incogmeato on
Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to enrich and delight the world through foods and brands
that matter. Our beloved brands include Pringles®, Cheez-It®,
Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®,
RXBAR®, MorningStar Farms® and more. Net sales in
2019 were approximately $13.6
billion, comprised principally of snacks and convenience
foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart &
Soul, committed to creating Better Days for 3 billion people
by the end of 2030 through our Kellogg's® Better
Days global purpose platform. Visit www.KelloggCompany.com
or www.OpenforBreakfast.com.
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SOURCE Kellogg Company