BATTLE CREEK, Mich.,
Dec. 4, 2019 /PRNewswire/ -- Thanks
to the interception-fueled excitement of the 2018 game, the
Cheez-It® Bowl is cemented in college football lore
as a bowl game unlike any other. In 2019, fans can expect even more
as Cheez-It sets out to make the 2019 Cheez-It Bowl
the most absurdly social event in all of college football and the
first cheese-infused bowl game in history.
To become the first cheese-infused bowl game in history,
Cheez-It has recruited former pro-football player
Pat McAfee to become the
Cheez-It Bowl's newly minted Master of Cheez. Pat will rally
college football fans leading up to and during the game with a
series of outrageous Cheez-infused moments that can only happen
thanks to the Cheez-It Bowl and Cheez-It crackers,
the official snack of bowl season. Some of the cheesy
goodness that Cheez-It and Master of Cheez Pat McAfee have
dreamed up for the Cheez-It Bowl include:
- CHEEZ-IT BOX SEATS
Kicking off in early
December, college football fans will have a chance to attend the
Cheez-It Bowl with the Master of Cheez, ex-pro football
punter Pat McAfee. Winners won't
just sit in the stands, but instead join Pat in a two-story
Cheez-It "box" for a fun-filled game experience filled with
cheesy, crunchy goodness. For a chance to attend the
Cheez-It Bowl with Pat
McAfee, share your passion for Cheez-It using photo
or video with #CheezPickMePatEntry and tagging @CheezIt on Twitter
starting December 5. For official
rules click here.
- PAT'S EXTRA CHEDDAR KICK FOR THE VETS
Cheez-It
will challenge Pat McAfee to come
out of his punter retirement during the first half of the game,
kicking an Extra Cheddar Kick benefiting veterans. Watch to see if
Pat can punt a football into a giant bowl of Cheez-It
crackers. For every time Pat makes the punt, Cheez-It will
donate to Vet Tix, or the Veteran Tickets Foundation.
- CHEEZ-IT EXPERIENCES UP AND DOWN THE
FIELD
Fans can enjoy additional Cheez-It fueled
experiences leading up to and during the game including
Cheez-It football toss challenges, giveaways and photo-ops
at The Oasis Pregame Party, Cheez-It caps for the proud
bleacher section and more. Cheez-It is also creating Limited
Edition boxes featuring the teams facing off in the Cheez-It
Bowl. With all these cheese-infused elements, the Cheez-It
Bowl will be a game like no other.
"We are thrilled to partner with Pat
McAfee to celebrate America's love of Cheez-It,
college football and bowl season," said Jeff Delonis, Senior
Director of Marketing for Cheez-It. "Beyond his
personal love of Cheez-It crackers, Pat's energetic
spirit make him the perfect person to celebrate the official snack
of football and make this the most fantastically cheesy bowl game
celebration ever."
"When the Cheez-It team asked me what they could do to
make this bowl game even more exciting, I thought to myself – what
could be better than eating Cheez-It crackers while watching
four hours of football? Eating Cheez-It crackers in a giant
Cheez-It box, of course," said McAfee, the Master of Cheez.
"Join me and I promise we're going to be the happiest humans in the
entire state of Arizona… heck, maybe the entire country."
To follow along on the road to the cheesiest game in college
football, check out Pat McAfee on
Twitter and be sure to follow Cheez-It on Twitter, Instagram
and Facebook. Tune in to the Cheez-It Bowl on Friday, December 27 at 10:15 p.m. EST on ESPN and check for
bowl-specific updates on Twitter, Instagram and Facebook.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight
the world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Keebler®, Special K®,
Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and
more. Net sales in 2018 were approximately $13.5 billion,
comprised principally of snacks and convenience foods like cereal
and frozen foods. Kellogg brands are beloved in markets around the
world. We are also a company with Heart & Soul, committed to
creating Better Days for 3 billion people by the
end of 2030 through our Kellogg's® Better
Days global purpose platform.
Visit www.KelloggCompany.com
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SOURCE Kellogg Company