BATTLE CREEK, Mich.,
Nov. 4, 2019 /PRNewswire/
-- When given the opportunity, what would young people do to
create positive change in their hometowns?
Today, Pop-Tarts, Kellogg Company and United Way Worldwide are
launching the Rep My City Challenge – an innovative contest
that will provide ten winners with $5,000 each to the most innovative ideas that can
help better their community.
The challenge asks young people ages 13-22 to develop a creative
way to address the issue that has the greatest effect on friends
and families in their community. Ideas might tackle local food
insecurity, the need for after-school activities, crime in their
neighborhood, mental health issues, or others.
Rep My City Challenge applications are being accepted now
through December 31, 2019 via a
special microsite. Winners will be announced in January 2020.
Rep My City Challenge applications can take the form of a
written story, a video, or an illustration to address the following
questions:
- What's the issue or problem you'd like to help address in your
community?
- What's your BIG IDEA to help address the issue?
- When would your project take place?
- Who will you partner with to help
succeed? (i.e., your local United Way, a local non-profit,
your school or church)
- How will you know the project has been a success?
"Through the Rep My City Challenge, we hope to inspire young
people to use their creativity and curiosity to drive real change,"
said Joe Beauprez, Pop-Tarts
Marketing Director. "Pop-Tarts is creating better days by
empowering our future leaders to get involved today, and make a
positive difference locally."
"Building strong communities is in United Way's DNA and we are
excited to partner with Pop-Tarts to engage a new generation of
community-builders with the Rep My City Challenge," said
William Browning, Chief
Transformation Officer, United Way Worldwide. "We look forward to
seeing what ideas these young people come up with to improve their
hometown."
The Rep My City Challenge contributes towards Kellogg's Better
Days commitment to create better days for 3 billion people by the
end of 2030. For more information about the Rep My City
Challenge, visit the program website.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to enrich and delight the world through foods and brands
that matter. Our beloved brands include Pringles®,
Cheez-It®, Special K®, Kellogg's Frosted Flakes®,
Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®,
Eggo®, Mini-Wheats®,
Kashi®, RXBAR®, MorningStar Farms® and
more. Net sales in 2018 were approximately $13.5 billion,
comprised principally of snacks and convenience foods like cereal
and frozen foods. Kellogg brands are beloved in markets around the
world. We are also a company with Heart & Soul, committed to
creating Better Days for 3 billion people by the
end of 2030 through our Kellogg's® Better
Days global purpose platform.
Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
About United Way
United Way fights for the health, education and financial stability
of every person in every community. Supported by 2.9 million
volunteers, 9.8 million donors worldwide and $4.7 billion raised every year, United Way is the
world's largest privately-funded nonprofit. We're engaged in 1,800
communities across more than 40 countries and territories worldwide
to create sustainable solutions to the challenges facing our
communities. United Way partners include global, national and local
businesses, nonprofits, government, civic and faith-based
organizations, along with educators, labor leaders, health
providers, senior citizens, students and more. For more information
about United Way, please visit UnitedWay.org. Follow us on
Twitter: @UnitedWay and #LiveUnited.
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SOURCE Kellogg Company