KB Home Names Amit Desai as Chief Marketing Officer
November 07 2019 - 8:00AM
Business Wire
KB Home (NYSE: KBH) announces Amit Desai as its senior vice
president and chief marketing officer. In this position, he holds
overall responsibility for the company’s marketing strategy, as
well as overseeing and managing all marketing initiatives to drive
awareness and traffic, and strengthen the brand. Desai is
responsible for all marketing functions, including media,
advertising, digital, public relations and promotions.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191107005152/en/
Amit Desai, Chief Marketing Officer, KB
Home. (Photo: Business Wire)
“Amit is a tremendous addition to our executive team. We believe
his leadership and expertise are invaluable as we continue to
pursue our vision to be the most customer-obsessed homebuilder in
the world,” said Jeffrey Mezger, KB Home’s chairman, president and
chief executive officer. “As a leading-edge marketer, Amit will
help us elevate the KB Home brand and clearly demonstrate how our
key value proposition of innovative design, personalization,
affordability and partnership differentiates us in the homebuilding
industry.”
Desai brings more than 25 years of business and marketing
experience to KB Home. Previously, he served as Executive Vice
President, Business & Marketing Strategy, Direct to Consumer
and Global Franchise Management for DC, a division of Warner Bros.
There, he led the strategic planning, management and marketing of
DC’s multibillion-dollar super hero brand and franchises globally.
His accomplishments included maximizing the value of a portfolio of
characters, including cultural icons Superman, Batman and Wonder
Woman, spearheading DC’s new global brand identity and positioning,
and launching the groundbreaking DC Universe digital subscription
service. He also led Warner Bros. to become the top studio in
family and kids home entertainment content. Previously, Desai was
responsible for brand management and marketing synergy for feature
films at The Walt Disney Company, as well as being integral to
marketing teams at Nestle and American Express.
Desai earned a B.A. in economics and history from the University
of California, Berkeley. He also holds an M.B.A. in marketing from
Columbia Business School.
For more information on KB Home, visit kbhome.com.
About KB Home
KB Home (NYSE: KBH) is one of the largest and most recognized
homebuilders in the United States and has been building quality
homes for over 60 years. Today, KB Home operates in 38 markets
across eight states, serving a wide array of buyer groups. What
sets us apart is giving our customers the ability to personalize
their homes from homesites and floor plans to cabinets and
countertops, at a price that fits their budget. We are the first
builder to make each home we build ENERGY STAR® certified. In fact,
for the last decade, every KB home has been tested and verified to
meet the strict standards set by the EPA, which help lower the cost
of ownership. We also work with our customers every step of the
way, building strong personal relationships so they have a real
partner in the homebuying process, and the experience is as simple
and easy as possible. Learn more about how we build homes built on
relationships by visiting kbhome.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191107005152/en/
Amber Arnold, MWWPR 646-640-3611 aarnold@mww.com
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