Sensormatic Solutions by Johnson Controls integrated data and real-time insights help improve shopper experiences and retail outcomes
May 09 2023 - 9:00AM
Business Wire
- The brand’s industry-leading solutions offer real-time insight
and predictive analytics to uplevel in-store operations and help
retailers tailor their stores to meet changing consumer
preferences
Sensormatic Solutions, the leading global retail solutions
portfolio of Johnson Controls, is continuing its commitment to
helping retailers enhance shopper experiences by offering more
powerful data-led insights and capabilities. Today, the brand
unveils its newest whitepaper helping retailers better understand
which source data can be leveraged to deliver more personalized and
satisfying experiences that create loyalty and drive revenue.
“We’ve learned from working with our retail partners that
there’s a need to not only know what’s happening within their
stores, but what shoppers are doing beyond their four walls,” said
Kim Melvin, head of global marketing and communications at
Sensormatic Solutions. “That served as our call to action to find
innovative ways to capture data that gives retailers a more
complete picture of their shoppers’ needs and preferences as well
as their operations, a critical initiative for retailers looking to
compete in the omnichannel era.”
Sensormatic Solutions technologies empower retailers to monitor
shopper experience metrics such as abandonment rate, dwell time,
and engagement data alongside information related to cross-shopping
visits, travel distances, and more. These data streams come
together to help retailers:
- Build better personas. Using traffic
counting, computer vision, behavior analytics, and shopper
demographic information alongside customer-provided feedback and
sales metrics can help retailers hone their customer profiles for
more precise journey mapping. - Merchandise and map more
effectively. Dwell time, abandonment rates, traffic patterns,
point-of-sale data, item-level inventory intelligence, and more can
all yield insights that take the guesswork out of floor designs and
merchandising programs. - Make sense of competing trends.
Having access to a broad scope of location-, region-, and
sector-specific source data can help retailers make sense of the
noise and understand which trends might affect them and which they
can ignore. - Optimize operations. Inefficiencies and
miscommunications in the backroom inevitably spill out to the
floor, negatively affecting customer satisfaction. Using operations
data to identify and remedy these behind-the-scenes issues can help
retailers put their best foot forward.
Sensormatic Solutions portfolio of shopper experience solutions
is designed for interoperability and ease-of-deployment. Retailers
that want to breathe new life into their shopper journeys can
integrate the brand’s algorithms into existing sensors, video
monitoring, and other systems to uplevel customer experience
programs and make the most of prior investments.
To learn more about what it takes to deliver exceptional retail
experiences, download Sensormatic Solutions white paper, Creating
Experiential Retail Along the Shopper Journey.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments
where people live, work, learn and play. As the global leader in
smart, healthy and sustainable buildings, our mission is to
reimagine the performance of buildings to serve people, places and
the planet.
Building on a proud history of nearly 140 years of innovation,
we deliver the blueprint of the future for industries such as
healthcare, schools, data centers, airports, stadiums,
manufacturing and beyond through OpenBlue, our comprehensive
digital offering.
Today, with a global team of 100,000 experts in more than 150
countries, Johnson Controls offers the world`s largest portfolio of
building technology and software as well as service solutions from
some of the most trusted names in the industry.
Visit http://www.johnsoncontrols.com for more information and
follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions
portfolio of Johnson Controls powering operational excellence at
scale and enabling smart and connected shopper engagement. Our
intelligent digital operating platform – Sensormatic IQ – combines
the full Sensormatic Solutions portfolio, including third-party
data to deliver unmatched insights into shopper experience,
inventory intelligence, loss prevention and operational
effectiveness with advanced technologies, like AI and Machine
Learning. This enables retailers to act on prescriptive and
predictive data-driven outcomes to confidently move into the
future. Please visit Sensormatic Solutions or follow us on
LinkedIn, Twitter, and our YouTube channel.
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version on businesswire.com: https://www.businesswire.com/news/home/20230509005811/en/
Media Jaclyn Messina Sensormatic Solutions by
Johnson Controls Work: +1 561-235-6458 jaclyn.messina@jci.com
Madison Southall Sensormatic Solutions by Johnson
Controls Work: +1 954-415-5971 madison.southall@jci.com
Grace Torrance Matter on behalf of Sensormatic Solutions
Work: +1 978-518-4504 jciretail@matternow.com
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