Reprise Appoints Jason Cotrina-Vasquez as Global Head of Social
February 28 2023 - 9:00AM
Business Wire
Performance marketing agency taps accomplished
leader to elevate the role of paid social, explore new platforms,
creatively build customer strategies, and propel business
growth
Reprise, the performance marketing agency within IPG
Mediabrands, today announced the appointment of Jason
Cotrina-Vasquez as Global Head of Social. Following an extensive
search for this key leadership role, Jason has joined to lead
social strategy and the team of craft specialists. He brings more
than 15 years of experience in digital media, with a strong
foundation in biddable media, to the agency at a time when brands
are increasing their media spend on performance to accelerate
growth.
“Social remains among our core areas of expertise at Reprise,”
said Jarrod Martin, Global CEO, Reprise. “The media landscape is
changing and evolving almost daily. We are fortunate to attract a
talented leader like Jason to our agency, as we help clients
navigate the marketplace, optimize spend, and integrate across the
end-to-end customer journey to drive better business outcomes.”
Among Reprise’s competitive advantages is the strength of its
network within Mediabrands, which creates access to a broad
portfolio of clients including some of the world’s most powerful,
complex brands. Jason has dedicated over a decade of his career to
working in paid social at multiple agency networks. He brings to
Reprise a deep understanding of how to drive performance and growth
through omnichannel approaches, from developing customer-centric
strategies for direct-response advertising, to innovative branded
campaigns and influencer partnerships that build and engage online
communities, and more.
“Adapting and moving rapidly continues to be the norm within
social media and to succeed in this space, collaboration between
clients, partners and agency is vital. I love how this comes to
life at Reprise, embedded in the company values and motivating
teams to achieve their best work. I am very excited to work
alongside talented people across the globe to continue to develop,
evolve and integrate our social solutions further”, said Jason
about his new role.
Throughout his award-winning career, Jason has helped clients,
as well as been a catalyst for change within the agencies. He has
adapted agency proposition at times of high growth, established
robust efficient processes and strengthened collaboration, leading
teams to high performance.
Reprise’s data-led strategy, with robust, scalable offerings
around technology, AI, intelligent automation, and analytics, will
allow Jason to build on his previous roles and responsibilities
that included partnering with technology teams to develop
innovative data-driven tools and process analytics to curate
customizable solutions for clients. In addition to developing the
Social product, Jason also will draw on his experiences in PPC
search and programmatic to further Reprise’s Flow proposition – a
model that analyses and addresses multiple factors that move
customers along the path to purchase – with the goal of driving
growth, increasing efficiency and generating incremental revenue
for clients.
As Global Head of Social, Jason also will collaborate with
MAGNA, the media intelligence arm of IPG Mediabrands, and across
the agency network on the advancement of the Mediabrands
Responsibility Index (MRI 4.0). The MRI raises industry awareness
and standards for harm reduction, as well as enables informed
investment decision-making across social platforms and various
media types with brand and consumer safety priorities in mind. This
is among relentless commitment to analyzing up-to-date industry
trends and media forecasting to strategically develop comprehensive
media plans to meet our client's needs and further the reach of
their business online.
Jason‘s appointment is in immediate effect, reporting to the
Global CEO, and is based in London, UK. Jason has called London
home since moving to the city from Peru as a child, and he still
enjoys discovering all the city has to offer and its cultural
diversity.
ABOUT REPRISE:
Reprise is one of the world’s largest performance marketing
networks, with over 3,000 experts across 68 offices in 45 markets.
We offer a complete suite customer-centric performance marketing
services including, but not limited to, Strategy, SEO, Paid Search,
Social, eCommerce and Creative. Part of the Mediabrands division of
the Interpublic Group (NYSE: IPG), Reprise is headquartered in New
York. To learn more about how we can empower your business, please
visit www.reprisedigital.com now.
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version on businesswire.com: https://www.businesswire.com/news/home/20230227005627/en/
Media Contacts Suzette Meade
SVP, Global Communications & Marketing Reprise
globalcommsandevents@reprisedigital.com Nicky Higgs Head of
Communications, EMEA Reprise / Mediabrands nicky.higgs@mbww.com
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