IPG’s Huge Appoints Urvashi Shivdasani to Global Chief Financial Officer
January 25 2023 - 10:00AM
Interpublic Group (NYSE: IPG) announced today that Urvashi
Shivdasani has been appointed Global Chief Financial Officer for
Huge. Reporting directly to Mat Baxter, Urvashi will oversee Huge’s
commercial strategy and lead the company’s accounting, financial
planning and analysis, real estate, commercial finance and
information technology teams.
A seasoned leader, Urvashi has more than 20 years of experience
evolving business models for industry trailblazers across a variety
of sectors including media, retail, online education and banking.
She joins Huge from Ralph Lauren, where she served as the SVP of
Global Corporate Finance. There, she partnered with the executive
team on Ralph Lauren’s transformation plan. Prior to that, she was
at Discovery Communications for 13 years and held a variety of
business unit finance leadership roles across the diversified media
company, most recently as the Division CFO for the U.S. business
segment. Urvashi holds a Bachelor of Arts in Economics from Delhi
University and a Master of Business Administration from the
University of North Carolina at Chapel Hill.
“Urvashi is an incredibly accomplished finance professional and
an empowering leader with an unparalleled track record driving
change and profitability for some of the world’s most ambitious
brands,” said Baxter. “Her deep expertise and financial acumen will
be vital to the organization as we continue to chart a bold, new
course for Huge.”
Urvashi joins Huge during a period of transformation that sees
the organization evolving into a Creative Growth Acceleration
company. Creative Growth Acceleration is a business philosophy and
practice that enables organizations to grow sustainably,
purposefully, and predictably. Built on decades of Huge’s design
leadership, Creative Growth Acceleration treats creativity as a
resource similar to intellectual capital, working capital, and
equity capital, which can be harnessed and deployed across an
organization to unlock trapped value and accelerate sustainable
growth. As part of Urvashi’s remit, she is helping to
operationalize and optimize Huge’s new business model, with a key
focus on its new go-to-market strategy around products.
Earlier this year, Huge launched a number of new products
designed to address the most pervasive and commonly encountered
barriers to growth. This enables Huge to define its engagements in
terms of concrete business results and ROI, rather than through
creative artifacts, like most of the industry.
“I’ve spent the majority of my career supporting and growing
innovative companies undergoing significant change,” said
Shivdasani. “And I am inspired by the bold and transformational
moves currently underway at Huge and confident in terms of their
ambition and originality. I’m fully committed to advancing Huge’s
transformation and driving long-term, sustainable growth for the
company.”
# # #
About HugeHuge is a Creative Growth Acceleration company, with
an obsession for real-world results. Huge helps companies solve
their most pressing problems and grow by generating creative
capital for their brands and businesses, and by making huge moves.
Huge offers three proven gateways to growth: Experience
Transformation, Technology Realization and Growth Creation. These
gateways help clients unlock meaningful growth in areas ranging
from brand and customer experience, technology advice and strategy,
to high-value audience analysis and product innovation. Founded in
1999 in Brooklyn, NY, Huge has more than 1,200 employees working
across North America, Europe, Asia, and Latin America. The agency
is part of the Interpublic Group of Companies. For more
information, visit www.hugeinc.com.
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann,
Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber
Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.24 billion in 2021.
# # #
Contact InformationTom Cunningham (Press) (212) 704-1326
Jerry Leshne (Analysts, Investors) (212) 704-1439
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