PALO
ALTO, Calif., May 3, 2022
/PRNewswire/ -- Osmo from BYJU'S, the award-winning STEAM brand and
leading global edtech company, today announced it has hired McCann
New York as its marketing agency partner.
Osmo learning products are used in over 2.5 million homes and
50,000 classrooms. The active learning experiences are designed to
help children become smarter, more thoughtful and more creative.
McCann will develop a marketing campaign that will continue to
elevate awareness with parents and educators about Osmo's brand
purpose and its innovative education product offerings for children
3-10 years old and beyond.
"We couldn't be more thrilled to be working with Osmo to develop
a campaign that further expands its reach and aligns with its
mission to help children across the world to learn, grow and
prepare for the demands of the digital world in which they live
today." said Alex Lopez, President
and Chief Creative Officer, McCann
Worldgroup.
"After an extensive search, it was clear that McCann New York
believed in our mission and was best suited to develop a marketing
campaign that felt both accessible and aspirational and would
engage our audience in an authentic way," said Cherian Thomas, Senior Vice President of
International Business at Osmo from BYJU'S. "Osmo is transforming
how children learn. We're excited to partner with McCann to further
amplify the benefits of hybrid learning experiences that combine
tangible play with the digital world that we know kids want and
love."
Osmo offers families a wide variety of hugely popular products
that seamlessly merge tactile exploration with digital devices that
engage children in the learning process like no other brand can.
Validated by education experts and beloved by parents, Osmo
learning products and tools nourish the minds of children by
unleashing the power of physical tools combined with the latest
advances in digital technology. Osmo's product lines include both
play-based learning games and curriculum-connected learning games
and are designed to help children grow and improve academically,
creatively and socially.
The Osmo marketing campaign will launch throughout the U.S. in
summer 2022 across multiple media platforms and will continue to
ramp up through the holiday season.
About Osmo from BYJU'S
Osmo is an award-winning STEAM
brand, wholly owned by BYJU'S, the leading global edtech company.
Osmo and Osmo Education products are used in over 2.5 million homes
and 50,000 classrooms. Osmo builds a universe of hands-on gamified
learning experiences validated by education experts that nourish
the minds of children by unleashing the power of physical tools
combined with the digital world through augmented reality and its
proprietary reflective artificial intelligence. Learn more at
PlayOsmo.com and Osmo Education.
About BYJU'S
Launched in 2011, BYJU'S is the world's
leading education technology company for students Pre K-12 and is
beloved by 100 million students around the world. By making
learning contextual and visual, not just theoretical, BYJU'S is
paving the way for new-age, geography-agnostic learning tools that
sit at the cross-section of mobile, interactive content and
personalized learning methodologies. To learn more, go to:
byjus.com/us.
About McCann
McCann helps brands build the most
meaningful brand platforms that drive exponential growth and leave
a lasting impact on culture. Founded over 100 years ago with their
own platform, "Truth Well Told", McCann is the world's leading
advertising agency network, creating some of the most creatively
and commercially impactful advertising globally. McCann is the
founding agency of McCann Worldgroup a creatively driven global
marketing company, part of the Interpublic Group
(NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the
Interpublic Group (NYSE: IPG), is the irrefutable leader in
the business of a creativity. The company is united across 100+
countries by a single mission: To help brands earn a meaningful
role in people's lives. McCann Worldgroup was named the world's
most creatively-effective marketing services company by The Effie
Awards for three consecutive years. The network comprises McCann
(advertising), MRM (science/technology/relationship marketing),
Momentum Worldwide (total brand experience), McCann Health
(professional/dtc communications), CRAFT (production), Weber
Shandwick (public relations) and FutureBrand
(consulting/design).
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SOURCE McCann