LONDON, Jan. 19, 2022 /PRNewswire/ -- McCann
Worldgroup today announced two senior leadership moves at Craft,
the network's global production agency. Simon
Sikorski, named Global COO in January 2021, has been elevated to the role
of Global CEO. Ben
Clark joins the company
as Chief Production Officer, McCann &
Craft, EMEA.
Sikorski is a 15-year veteran of McCann Worldgroup's leadership
team. Previous to his role as COO for Craft, he served as CEO for
McCann Worldgroup Canada. He moved back to his native Canada in 2019 as part of organizational
changes made as McCann elevated the country to global Strategic
Market status. Sikorski previously served as Chief Client Officer
at Craft for seven years, and as a Global Business Leader at
McCann, having started as a Managing Partner of McCann EMEA, based
in London.
Clark joins McCann Worldgroup's European and UK operations to
spearhead regional production for McCann and Craft and further
drive creative excellence across the region. Clark joins from
Deloitte Digital, where he was a director and founding partner of
Acne London, a global creative consultancy, acquired by
Deloitte Digital in 2017.
The moves represent an ongoing investment and strategic focus on
strengthening McCann Worldgroup's production capabilities, on the
back of significant growth over the past 3+ years. Clark will work
closely with global and regional leadership to develop production
strategies across the entire portfolio of clients and champion the
development of new production capabilities, taking advantage of
innovations in the market.
Chris
Macdonald, Chairman & CEO of McCann, said:
"Simon has proven himself to be a world-class leader and has an
incredible depth of experience across McCann Worldgroup's agencies
and our geographic regions. He has proven in each role that he is
capable of building great teams, driving creative excellence and
delivering strong growth for our clients and our business. I am
excited to see how he will continue to build Craft to support our
agencies and our clients."
"Ben brings with him a passion for creativity in production that
is at the core of what we believe at Craft. I'm excited to
bring his experience developing authentic and engaging content to
our clients as they look for innovative ways to connect with their
audiences," said Sikorski.
"Ben brings great expertise in multi-dimensional creative
solutions combined with an acute understanding of clients' business
and strategic challenges and the role production can play in
solving these. Critically, Ben will play a key role in
bridging the creative and production communities and enabling us to
continue to lead in both creativity and production excellence
across this region," said Mark Lund,
President, Europe & UK, McCann
Worldgroup.
"McCann Worldgroup is consistently recognised as one of the most
creative and effective marketing companies in the world. This
is a fantastic opportunity to partner with the incredible creative
talent at McCann, and its impressive roster of clients, to bring
new creative ideas to life, but also to deliver on the Craft
promise – crafting content that works, beautifully, intelligently,
efficiently and responsibly across all platforms. I am thrilled to
be joining such an exceptionally talented community," said
Clark.
ABOUT McCANN WORLDGROUP
McCann Worldgroup, part
of the Interpublic Group (NYSE: IPG), is a creatively driven
global marketing company whose professionals are united across 100+
countries by a single mission: To help brands earn a meaningful
role in people's lives. McCann Worldgroup was named "Global Agency
of The Year" by Adweek magazine, "Network of the Year" by the
Cannes Lions, the world's most creatively-effective marketing
services company by the Effie Awards (for three consecutive years),
"Global Network of the Year" by Campaign Magazine and "Network of
The Year" by The Webby Awards two years in a row. The network
comprises McCann (advertising), MRM
(science/technology/relationship marketing), Momentum Worldwide
(total brand experience), McCann Health (professional/dtc
communications), CRAFT (production), Weber Shandwick (public
relations) and FutureBrand (consulting/design).
About Craft
Craft Worldwide is a global,
industry-leading creative production agency of 1,300+ creative
makers and problem solvers in 120 countries specializing in content
creation and transcreation across all channels. Craft's approach to
content creation is informed by data and powered by emerging
production technology, driven by one value: to responsibly produce
and create beautiful, intelligent and efficient content that drives
business results. Craft's work has been recognized with awards such
as Cannes Lions, D&AD, Effie Awards and Gerety Awards.
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SOURCE McCann Worldgroup