FCB Taps Danilo Boer as Global Creative Partner
December 01 2021 - 5:00PM
FCB today announced the appointment of Danilo Boer as Global
Creative Partner, bolstering the award-winning creative leadership
team under Global Chief Creative Officer Susan Credle. Partnering
with Credle, Boer will further evolve FCB’s creative vision while
also supporting FCB’s ongoing investment into innovation-fueled
creativity. Boer joins FCB’s Global Creative Council and will serve
as the connector among the network’s global creative teams that
have delivered renowned work, leading FCB to be named Cannes Lions’
2020/2021 Network of the Year. Boer will partner with FCB’s global
leaders to build on and evolve the network’s creative offering that
centers around both solving clients’ short-term business problems
and delivering timeless ideas that build brand equity.
“I have followed Danilo’s career for over a decade. His creative
ambitions align with FCB’s perfectly — timely ideas that activate
the business while also building brand equity over time. Our shared
ambition is to prove that creativity is an economic
multiplier,” said Credle. “Most importantly, Danilo is a creative
who is generous with his talent. He will be a great partner to our
agencies around the world. He cares about other people’s creative
success as much as his own, maybe more.”
Most recently, Boer oversaw Ogilvy New York’s creative
department of over 100 employees as he emphasized innovation and
cultural relevance, which helped reignite the agency with a streak
of pitch wins for new clients including Absolut Vodka, Zippo
and World of Hyatt; and create award-winning work for clients such
as IBM, IKEA, Samsung and Instagram. Prior to joining Ogilvy,
Boer’s creative excellence was inescapable as he rose through the
ranks at BBDO New York, ultimately becoming Executive Creative
Director and leading the creative teams of multiple global brands
like Bacardí, Macy’s and GE. While Bacardí and Macy’s are iconic
brands, they were not seen as fresh or exciting in their rapidly
expanding categories. Boer changed that perception with his upbeat,
invigorating creative.
This appointment follows a historic year for FCB. In addition to
the accolades from Cannes Lions, FCB was chosen as Adweek’s 2020
Global Agency of the Year, was the most awarded network at the 2021
ANDY awards for the second year in a row, and was named the #1
Global Network for promoting Good Causes on The Good Report — all
for work driven by FCB’s Never Finished philosophy, Credle’s “456
Scale” to evaluate the work and FCB’s ongoing investment in
personalized, data-driven capabilities.
“FCB’s memorable and innovative work is shaping our industry and
redefining how clients’ business problems are solved, and it’s a
privilege to now be at the epicenter of the team’s journey,” said
Boer. “I’m thrilled to partner with Susan, the renowned CCOs,
strategists, business developers, data experts and more who are on
a mission to prove creativity is an economic multiplier.”
Boer’s appointment is the latest in a series of recent key
leadership changes within FCB’s global team. In September, Vita
Harris was elevated to Global Chief Strategy Officer to evolve
FCB’s strategic offering across all disciplines, focusing on
innovation and on diversity, equity and inclusion (DE&I); in
May, Tina Allan was appointed as Head of Data Science &
Connections to lead the greater alignment of FCB’s deep strategic
capabilities with its robust performance and data offerings,
including its rapidly expanding and award-winning creative data
agency, FCB/SIX.
About FCBFCB (Foote, Cone & Belding) is a
global, award-winning and integrated marketing communications
company with a heritage of creativity and success dating from 1873.
Named Cannes Lions 2020/2021 Network of the
Year, Adweek 2020 Global Agency of the Year, Ad
Age 2020 A-List Agency Standout and the #1 Global Network
on The Good Report 2020, FCB focuses on creating Never Finished
campaign ideas that have the power to transform brands, businesses
and communities. With more than 8,000 people in 109 operations in
80 countries, the company is part of the Interpublic Group of
Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal
on Instagram and Twitter and FCB Global on Facebook and
LinkedIn.
Contacts:Melanie MitchemMelanie.Mitchem@fcb.com
917-902-0998
Titus Wouda KuipersTitus.WoudaKuipers@fcb.com347-443-5578
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5601f743-675a-4322-b78a-bb98d1c04853
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Apr 2023 to Apr 2024